This lecture offers a strategic perspective of the distribution channel options available to start-ups. It emphasizes the development of the right criteria for choosing and managing channels.

Learn about the pros and cons of different channels such as inside sales, direct sales, distribution, e-commerce, franchises and integrators. Integrating sales across multiple channels is often a challenge for technology companies. A case study illustrates these points.

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Entrepreneurship 101

MaRS Discovery District PRO

Entrepreneurship 101 is a weekly lecture series for aspiring and early-stage technology and social entrepreneurs. Learn essential information on how to start and grow a company such as funding your business, marketing, recruiting, and managing intellectual


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Entrepreneurship 101 is a weekly lecture series for aspiring and early-stage technology and social entrepreneurs. Learn essential information on how to start and grow a company such as funding your business, marketing, recruiting, and managing intellectual property.

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