PNC Financial Services Group, one of the nation’s
largest banks, asked ESI Design to help them create
a bold new strategy for community engagement,
empowerment and revitalization in Cleveland,
Ohio that would forge a new relationship and bond
between a bank and its community.
The result is the PNC Fairfax Connection, a dynamic
physical space, digital platform and programming
resource that will empower residents and business
owners to achieve their goals through education,
support and inspiration.
Rather than design the Center for the Fairfax
community, the big idea was to design the Center
in close collaboration with the Fairfax community
at every step of the way to ensure the initiative
supports their interests and needs.
ESI’s design solution features a modular physical
space that can easily adapt to suit different
types of programming needs, an open technology
platform that provides program support and
can evolve based on content contributed by the
community, PNC and its partners, and a suite of
program offerings that will help individuals and
businesses thrive. The programs will focus primarily
on education, with an emphasis on early childhood
and financial education for children, parents
and caregivers; technology training for individuals
and small business owners; overcoming barriers
to accessing job opportunities and celebrating the
community’s rich cultural resources.
ESI Case Study: PNC Fairfax Connection
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This channel features videos about ESI Design—showcasing our work, team and design philosophy. We specialize in creating innovative physical and virtual experiences that inspire engagement and action.
For additional information, please visit us at esidesign.com or email mmullineaux(at)esidesign.com.