1.400 figures of cheese shape up to the international film ‘The Circle of Cheese’
1.400 figures cut out of real Dutch cheese, an endless amount of pins, patience and nights of working overtime resulted last monday in the online launch of the stop motion movie ‘The Circle of Cheese’.
According to FrieslandCampina, after telling ‘The story of Milk’ in a worldwide distributed online movie, it was time for Cheese. Jarr Geerligs, art director: "Cheese is a natural product. Hence our desire to show the whole production process of cheese in the film in the most natural way. With the least possible use of a computer. PlusOne was the only studio brave enough to accept the challenge of working with real cheese. All figures are cut out of real cheese, which resulted in a stop motion set with 1.400 shapes made out of slices of real cheese. These figures together form the whole story of cheese; the story of tradition, taste and nutrients that cheese contains naturally”. Kim Triesscheijn, copywriter, "To give this ‘story of cheese’ a real narrative character, we decided to write down the story in a spoken word way. A modern fairytale, told by Thomas, a 10 year old boy from London.”
Watch the making of on: youtube.com/watch?v=eV-6Qdf9qtQ
The creation of ‘The Circle of Cheese’ is a cooperation of advertising agency The Dutch Pay Off, Shoq-studio, design and animation studio PlusOne, soundstudio Audentity and NotJustAnotherTeam.com, all for FrieslandCampina.
Credits 'The Circle Of Cheese':
Advertising agency: The Dutch Pay Off
Concept: Jarr Geerligs, Kim Triesscheijn (NotJustAnotherTeam)
Creative Director: Hugo Heldenbergh (The Dutch Pay Off)
Account: Saskia Geesink (The Dutch Pay Off)
Producer: Alexander Kosman (Shoq-studio)
Director: Cas Prins (PlusOne)
Post-producer: Geert Jansen (PlusOne)
Music and Sound: Audentity
Responsible for client: Inge Thijs-Verhoeven (FrieslandCampina)
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