With Ripple you can send any type of currency to anyone in the world for next to nothing (seriously!). This network is going to revolutionize the way we think about money... and it's about time!
Ripple - Creative Direction: Eli Lang
Animation & Direction: Alexander Perry
Production, Sound Design, & Consultation: Dalton G Crosthwait
CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.
In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.
Design + Animation: Gretel
Typefaces: Decima Mono, Tungsten, Interstate
We were reunited with our friends at WAM Paris on this spot for Ray Ban. This time animating the beautifully crafted work of Jeanti and Tofdru, weaving together their two worlds into an animation that combines new with the old.
Creative director: ingi Erlingsson
Art director: Ewen Stenhouse
Producer: Ant Baena
Design: Jeanti, Tofdru
Storyboards & Additional design: Yohan Auroux
Animation: Henry Purrington, Thomas Purrington, Tim Whiting, Alex Fernandez, Gary Fouchy
Compositing: Stefano Octaviano
Sound design by BXFTYS
The Finest Video Marketing
This channel showcases the most creative and effective video marketing on Vimeo. We hope this channel serves as an inspirational hub for creatives around the globe trying to make a living in the competitive, budget shrinking marketplace. Feel free to submit your work in the Shout Box. We are displaying the following: brand videos, promotional videos, infographics, music videos, event videos, commercials, EPKs, and IDs.