Logo ident created for Codemasters upcoming F1 2010 game. It's featuring on the gamescom 'sizzle' trailer released this week. Created using their existing stills, for the packaging and poster campaigns, mapped onto 3D geometry and animated in realtime then into super slo-mo. All the background elements and flashes were animated in the comp with extra ticker tape animated in the same super slo-mo style.
Logo ident created for Codemasters upcoming F1 2010 game. It's featuring on the gamescom 'sizzle' trailer released this week. Created using their existing stills, for the packaging and poster campaigns, mapped onto 3D geometry and animated in realtime then into super slo-mo. All the background elements and flashes were animated in the comp with extra ticker tape animated in the same super slo-mo style.
James at Create-uk wanted a new animated version of his logo. This is the result. Paint spat a mixture of CG and comping through to the rendered artwork. The text brought on useing the good old ink in water as a wipe effect.
Original test done to win the pitch, although the look changed massively it was enough to prove we could do what was required. The real money used in the final ads is the biggest part for selling the shots.
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