Karloff explores the idea how two extremes could be combined into a coherent whole. Karloff connects the high contrast Modern type of Bodoni and Didot with the monstrous Italians. The difference between the attractive and repulsive forms lies in a single design parameter, the contrast between the thick and the thin.
In our last interview at OFFF 2011 we had a chat with type designer Erik Spiekermann about snot rags, brain surgery and remembering jokes. Check out formfiftyfive.com for more about the man and his work!
An afternoon with Jon Contino, to see more of Jon's work visit: joncontino.com
Camera, Edit, and Direction: Kevin Steen
Camera: Michael Clarke
Sound: Jack Steen
Music: Northern Howl
All That's Under The Night Sky
In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.
Here, Brooklyn native Jon Contino uses a combination of screen-printing, watercolor and hand-drawn typography to create the art for the Jack Daniel's Independence Day campaign. The finished work was later photographed to create the art for print ads, posters and large-scale outdoor murals.
The poster reads: "CRAFT. THE HANDMADE. THE SWEAT. FOLLOWED BY THE TEARS. WHERE THE DEVIL AND DETAIL RUN SIDE BY SIDE. AND THE MOST IMPORTANT INGREDIENT IS PRIDE. WHERE NOTHING IS TAKEN FOR GRANTED AND QUALITY IS KING. WHATEVER HAPPENED TO CRAFT? THANKFULLY, NOTHING."
Client: Jack Daniel's Tennessee Whiskey
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
DP: Nate Laver
Producer: Ben Ouellette
Artist: Derek McDonald @ Golden West Sign Arts
Director of Global Marketing: Carmen D'Ascendis