For Nascar's annual All-Star Race, Frame created this gas guzzling promo and package. Lots of 3D tracking combined with hand drawn frame by frame doodles was used to achieve a style that is half garage, half hi-tech.
Creative Director: 劉耕名 Keng-Ming Liu
Producer: 陳家瑋 Katie Chan ／林國隆 Oskar Lin ／ Katherine Lee
Design: 孙世晟 Somei
Animation: 孙世晟 Somei ／ 徐光慧 Sylvia Hsu
Compositing:孙世晟 Somei / 林思翰 Axers Lin／李竺潔Mung Li ／鄭凱文 Kevin Cheng／陳柏尹 Bruce Chen
Music : 三十而立 Sincerely Music
The ADC Annual Awards of Art + Craft in Advertising and Design is the first international award show of its kind, celebrating the very best in design, advertising, photography, illustration, motion and interactive work, each with a focus on industry-leading artistry and craftsmanship.
The bumpers takes us on a natural object and imaginative distortions. Using the concept of organic elements as a narrative abstraction.
Tasked with creating the title sequence for MadinSpain’s 2014 international design and creativity event, we have decided to go for concept above all else.
“It is the rawest and most mature piece we have ever done. We wanted to experiment with a variety of techniques knowing full well that technique is not the most important thing to take into account when delivering a message. All techniques are valid, all of them. The concept is what really makes us think and appreciate the message.”
We used connection as common thread for presenting the speakers and the activities of the festival. CONNECTION is a link between two or more different elements. It is what makes us believe we are part of a whole. The link between you and me could be anything. A relationship or connection can be casual, irrational, or surrealist. Creativity is the result of the associations between different concepts and experiences. Analogies are unexpected comparisons or clever similarities found in between two different elements.
Starting from the simplest graphic expression (the dot) we go through 90 connected concepts ending up with the representation of Madness as a link to MAD festival’s name.
If you feel curious you can try to undo our creative work and see if you can guess all the connections, some more obvious than others. Or you can check it here: sebasandclim.com/Connection-GIFs
Client: Mad in Spain
Directed & Produced by: Sebas and Clim
With the Special Collaboration of: Guillaume Mégroz
Music & Sound Design: Aimar Molero
Director of Photography (Life Action): Àlex Sans
Assistants: Carolina Dexwik + Guillaume Mégroz
Model: Silvia Giménez
Additional Animation: Juan Buscarons