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We worked closely with branding consultancy Wolff Olins to develop the motion graphics package and on-air style guide for NBCUniversal's Green Is Universal campaign to be used across NBCU networks. After a comprehensive rebranding of GIU by Wolff Olins, we set things into motion by creating network assets and templates including branded end pages, snipes, lower thirds, network logo compilations and the main brand interstitial which is featured here.
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Our good friend Jordan Crane from Wolff Olins called us in when they were beginning to work on the new Current TV identity. In the early meetings GHAVA helped to mold and develop logo possibilities by testing out different motion experiments and options for multiple concepts. Early on it was obvious that the flag captured the existing, and future brand of Current TV. Once the final direction was decided upon by Wolff Olins and the client, GHAVA worked…
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Audio: Lloyd Banks, Beamer Benz Or Bently Instrumental http://GHAVA.com
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