1. Safety videos are generally pretty boring, but they really don't have to be. We wanted to poke fun at the stale, old-fashioned safety genre through the use of dry/ridiculous humor. The idea was that by enjoying the video, the viewer will remember more helmet safety tips. We think it worked, and we had a fantas-great time working on it with Tetro!

    Tetro Design
    tetrodesign.com

    Manitoba Cycling Association
    mbcycling.ca

    CAN-BIKE
    canbikecanada.ca

    Handcraft Creative
    handcraftcreative.com

    # vimeo.com/44786454 Uploaded 1,431 Plays / / 8 Comments Watch in Couch Mode

  2. "The Perfectionist" - George Lawrence for Coca-Cola

    There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection."

    The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft.

    This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.

    In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind this film. Please check out "The Perfectionist" - Behind The Story:
    vimeo.com/43847168

    Lastly, after viewing the above, there should be no need to hype-up George's work, his restorations speak for themselves. Support the good man: georgescustompaint.com

    --

    Production Company/Creative Collective: Variable

    Directors: Joey L & Jonathan Bregel
    Cinematographer: Khalid Mohtaseb
    Producer: Tyler Ginter

    Editorial: GoodPenny - goodpenny.tv
    Post Production Producer: Rasha Clark
    Editor: Bruce Ashley

    Score: Mike McFadden
    Mike's Facebook Page: on.fb.me/IHagqn

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    JoeyL.com
    twitter.com/JoeyLdotcom
    Joey@JoeyL.com

    # vimeo.com/41332658 Uploaded 87.4K Plays / / 58 Comments Watch in Couch Mode

  3. The West Coast of British Columbia has everything to offer the avid mountain biker, assuming you can deal with the weather. From the flowy trails of the Sunshine Coast to the white-knuckled descents of the North Shore, the riding locations all vastly differ despite being geographically close. In this video, Stephen Matthews gets aboard the new DH 9000 from Ghost Bikes to find his flow in all types of trail environments.

    mec.ca
    ghost-bikes.com

    Song: Angus Stone - It Was Blue

    # vimeo.com/62727591 Uploaded 6,167 Plays / / 7 Comments Watch in Couch Mode

  4. After a 3 year hiatus from an MMA career, with 5 wins and 5 losses, Jason Cordero stepped back into the ring March 23rd, 2013 to fight, "the most important fight of my life" JC. With a new found sobriety from drugs and alcohol the event took on a different meaning for the 35 year old fighter.

    Director / Editor: Eliot Rausch
    Cinematographer: Will Mayer
    Music: Flagship "some other way"
    Special Thanks: Systems Training Center systemstrainingcenter.com,
    the Cordero Family, Jeff McSpadden, Instigator Apparel, Peter Tawil, Ben Morse

    # vimeo.com/62751624 Uploaded 82.7K Plays / / 83 Comments Watch in Couch Mode

  5. This is the third in a series of short documentary portraits we created for Downy's "Beyond The Fabric" campaign, in collaboration with Digitas. It features fabric designer Jennifer Paganelli, who creates vintage-inspired designs for her company Sis Boom, and has a personal collection of over two thousand vintage fabrics.

    thepublicrecord.tv

    Directed by Galen Summer
    Produced by Jeremy Yaches
    Cinematography by Ed David
    Production Design by Rebecca Conran

    Edited by Galen Summer
    Sound Design & Mix by Tom Paul

    Featuring music by Doveman

    # vimeo.com/47471797 Uploaded 3,236 Plays / / 5 Comments Watch in Couch Mode

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