Safety videos are generally pretty boring, but they really don't have to be. We wanted to poke fun at the stale, old-fashioned safety genre through the use of dry/ridiculous humor. The idea was that by enjoying the video, the viewer will remember more helmet safety tips. We think it worked, and we had a fantas-great time working on it with Tetro!
Manitoba Cycling Association
"The Perfectionist" - George Lawrence for Coca-Cola
There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection."
The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft.
This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.
In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind this film. Please check out "The Perfectionist" - Behind The Story:
Lastly, after viewing the above, there should be no need to hype-up George's work, his restorations speak for themselves. Support the good man: georgescustompaint.com
Production Company/Creative Collective: Variable
Directors: Joey L & Jonathan Bregel
Cinematographer: Khalid Mohtaseb
Producer: Tyler Ginter
Editorial: GoodPenny - goodpenny.tv
Post Production Producer: Rasha Clark
Editor: Bruce Ashley
Score: Mike McFadden
Mike's Facebook Page: on.fb.me/IHagqn
The West Coast of British Columbia has everything to offer the avid mountain biker, assuming you can deal with the weather. From the flowy trails of the Sunshine Coast to the white-knuckled descents of the North Shore, the riding locations all vastly differ despite being geographically close. In this video, Stephen Matthews gets aboard the new DH 9000 from Ghost Bikes to find his flow in all types of trail environments.
Song: Angus Stone - It Was Blue
After a 3 year hiatus from an MMA career, with 5 wins and 5 losses, Jason Cordero stepped back into the ring March 23rd, 2013 to fight, "the most important fight of my life" JC. With a new found sobriety from drugs and alcohol the event took on a different meaning for the 35 year old fighter.
Director / Editor: Eliot Rausch
Cinematographer: Will Mayer
Music: Flagship "some other way"
Special Thanks: Systems Training Center systemstrainingcenter.com,
the Cordero Family, Jeff McSpadden, Instigator Apparel, Peter Tawil, Ben Morse
This is the third in a series of short documentary portraits we created for Downy's "Beyond The Fabric" campaign, in collaboration with Digitas. It features fabric designer Jennifer Paganelli, who creates vintage-inspired designs for her company Sis Boom, and has a personal collection of over two thousand vintage fabrics.
Directed by Galen Summer
Produced by Jeremy Yaches
Cinematography by Ed David
Production Design by Rebecca Conran
Edited by Galen Summer
Sound Design & Mix by Tom Paul
Featuring music by Doveman
These are videos that we find inspiring, creative, and just plain cool!
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A short film, The Distillery - an Australian letterpress company, driving the resurgence in old craft in modern design vimeo.com/87968653
For those who keep trying; those who carry on, who don't stop when they want to give up: the creatures of the deep.
An Artist makes her final resting place...