Watch the latest IPA brand film to find out how Virgin Atlantic created an emotive campaign to increase sales during a downturn.
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Virgin Atlantic: still red hot even in a downturn
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Hovis, by MCBD – ‘As good today as it’s ever been’
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Cadbury Diary Milk, by Fallon London – ‘The joy of content: how a new communications model is paying back for Cadbury’
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HSBC, by JWT – ‘How a brand idea helped created the world’s strongest financial brand’
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2011 IPA Effectiveness Awards - Judges' thoughts
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Virgin - Still Red Hot
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T-Mobile
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Think! - One More Drink
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