An interview with Giff Constable, Managing Director at Neo in New York City, conducted by Tomer Sharon, a Google UX researcher, to accompany his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

An entrepreneurial and innovation specialist with cross-functional expertise, Giff has been creating new software products for over 16 years. He has worked across consumer apps, games, and enterprise software, and created digital experiences for companies like Procter & Gamble, IBM, SonyBMG, and American Express. He co-organizes the Lean Startup Meetup in NYC.