In order to create an immersive website feel for the Olympics' viral campaign, I created a set of crowd sounds which envelop the user as they navigate the site, responding to their rollovers and clicks, and shushing when a video is activated. A few old school TV sounds and nice custom interface slides, and careful implementation with developer Dave Cole, and we're good.
Client: International Olympic Committee
Interactive Agency: Mekanism
Director: Ian Kovalik