KMP are partnered with How-Do to host a seminar on the topic of Reputation Management on Thursday 7th May at the MDDA in Manchester

Speakers were:

Jon Keefe, KMP - Are you ready to manage your reputation?

Simon Rogers, Market Sentinel - Managing your reputation and Measuring the ROI

Rob Brown, Staniforth - PR Challenges from the Social Web

Overview

Ever since the social media explosion and the revolution of social networks, companies no longer have control about what is said about a their brand. Nowadays there is that much user-generated content (UGC) on the web that people, and more importantly, customers, have the power to write and say whatever they like. Social media is highly influential and blogs, communities, twitter and messageboards are incredibly powerful tools.

So how do we control this?

This seminar will show you:

How to find what your customers are saying about you

Where to find this information

For more information please visit inblackandwhite.tv
How you can influence and control this