A film about concrete, right? Yeah, great… Fortunately the guys from the agency came up with a nice idea and let us develop a style and technique that was fun to work with. A mix of rapped lyrics, type animation and stop motion photography brings this nice little piece to life.
The clip shows how the swiss market leader for concrete and building products shapes our environment.
OMG! It’s everywhere! Astonishing how creatively and variably the material can be used. Mindboggling!
However, this inspired us, to be creative ourselves and animate with verve and furios enthusiasm.
Concrete rules. We love it.
Production Company: Encore Pictures
LeMob: Direction, photography, animation
No computers have been harmed during the production of these films. No bits and bytes were abused, no pixels manhandled, no batteries changed. Live long and prosper. And hold on to your computer mouse devices.