B2B Social Shopping Panel at Lift Summit 2010 Co-hosted by Social Strategy1, Wharton Interactive and OfficeArrow
Robert Ball, Co-founder and CEO of OfficeArrow discusses the applications for social shopping in the B2B space, and the similarities and differences of group purchasing sites like Groupon and similar sites, as well as its lead generation model.
B2B Social Shopping Panel at Lift Summit 2010 Co-hosted by Social Strategy1, Wharton Interactive and OfficeArrow
Robert Ball, Co-founder and CEO of OfficeArrow discusses the applications for social shopping in the B2B space, and the similarities and differences of group purchasing sites like Groupon and similar sites, as well as its lead generation model.
Lift Summit 2010
Academically-Practical and Practically-Academic Social Commerce Learnings in Interactive Media
The world of practice and academia have never collided so positively and mightily as in the sector of interactive media. The presentation will focus on practically-academic and academically-practical findings in interactive media and their implications for social commerce and social shopping. The intent is to encourage people to look towards…
Watch Socialnomics author Eric Qualman, discuss the impact that social media has on the way we live and do business. Social media and commerce expert and award-winning author updates social commerce conference audience with latest B2B social trends.
As technology improves and changes, it also changes the way we live. It took radio 38 years to reach 50 million users. It took TV 13 years, the Internet four years and the iPod just three years.
The…
Lift Summit 2010: the B2B Social Commerce Conference
Panel Session on Commerce: Practices and Challenges – What Works, What Doesn't
*Interacting with vertically-focused online communities
*How content can enhance customer interaction and loyalty, while also increasing word of mouth
*Challenges of regulated industries
Panelists include:
Dave Williams of BLINQ Media
Donna Bedford of Lenovo
Leslie Darling of comScore
Moderated by Robert Ball of OfficeArrow
Lift Summit: the B2B Social Commerce Conference
Panel Break-out session discussing "Social Media Strategies and Tactics that Lift Sales" from Marketing experts including Jennie Ecclestone of General Motors, Kristine Dobson of EmailDirect, Sam Decker of Bazaarvoice and moderated by Lisa Calhoun of Write2Market.
The session discussed best practices in social media and social commerce strategies in order to generate leads, promote customer loyalty…
Lift Summit: B2B ecommerce conference hosted by Social Strategy1, Wharton Interactive and OfficeArrow.
Sam Decker discusses Social Commerce Maturity: From Participation to Transformation - What being social means for users in businesses with irreverent views, including case studies and personal examples.
Lift Summit: the B2B Social Commerce Conference
Watch Professor Eric Bradlow's marketing logic on Denny's Super Bowl promotion where they gave away 1 million free Grand Slam breakfasts. Did Denny's make money? What was the ROI?
Bio: Professor Eric T. Bradlow is the K.P. Chao Professor and Co-Director of the Wharton Interactive Media Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on…
During this 1 day, information-packed Summit, marketing and advertising professionals shared real-world examples of Social Commerce strategies and tactics that drive sales lift, increase customer loyalty, and produce actionable metrics and measurable ROI.
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