Souza Barros, the first stock brokerage firm in Brazil, wanted to present its online stock trading tool to the upcoming generation. But the country's culture of investing and political maturity are still in development.
So we connected investing with the main topic of the year, the 2010 election, and created BOVAP, The Stock Market For Political Values.
BOVAP is a platform that allows people to express their political opinions through buying and selling stocks of politicians. A website with an alternative stock market where, instead of trading stocks of companies, people can trade stocks of the politicians running in the 2010 election in Brazil.
The idea works just like the real stock market, in which good or bad news can make a share price rise or fall. It all depends on how people will react to it.
In the first month, 46 million people were exposed to press articles related to the idea. More than a million twitter users were impacted. And thousands of people learned how to use Souza…
Souza Barros, the first stock brokerage firm in Brazil, wanted to present its online stock trading tool to the upcoming generation. But the country's culture of investing and political maturity are still in development.
So we connected investing with the main topic of the year, the 2010 election, and created BOVAP, The Stock Market For Political Values.
BOVAP is a platform that allows people to express their political opinions through buying and selling stocks of politicians. A website with an alternative stock market where, instead of trading stocks of companies, people can trade stocks of the politicians running in the 2010 election in Brazil.
The idea works just like the real stock market, in which good or bad news can make a share price rise or fall. It all depends on how people will react to it.
In the first month, 46 million people were exposed to press articles related to the idea. More than a million twitter users were impacted. And thousands of people learned how to use Souza…
To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.
Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.
We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.
At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.
In less than a month, the reading was completed.
Influential admirers talked about it in public. 33 million viewers watched the series' first episode. The media called it the best tribute to Machado de Assis of 2008.
Almost 106 million people were exposed to press notes related to the mini-series. The subsequent media exposure…
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