1. Video from a Live Talks Business Forum with David Kelley, Founder, IDEO and Tom Kelley, Partner, IDEO, in conversation with Shawn Gehle of Gensler, discussing their book, Creative Confidence: Unleashing the Creative Potential Within Us All Forum was held at Gensler, downtown Los Angeles on October 24, 2013. For more on Live Talks Business Forum, visit: livetalksbusiness.com

    CREATIVE CONFIDENCE:
    Unleashing the Creative Potential Within Us All

    TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation. DAVID KELLEY is the founder of IDEO, one of the world’s leading innovation and design firms, as well as the creator of the d.school at Stanford University.

    For three decades at the helm of the iconic design firm IDEO, the Kelley brothers have helped hundreds of organizations to nurture and apply their creativity. Their firm designed the first mouse for Apple and the first laptop, and has won more awards than any other design firm for innovations that have transformed business, government, healthcare, and housing. These innovation icons share how you can tap the creative capacity within you and across your organization.

    An Adobe Systems poll of 5,000 people reports that 80% see unlocking creative potential as key to economic growth. Yet only 25% of these individuals feel that they’re living up to their creative potential. Why the gap? How can companies foster, not suppress creative confidence?

    In Creative Confidence, the Kelley brothers argue that leaders, managers, accountants and sales reps have just as much creative potential as marketing and innovation executives, and they have just as much to gain from it. All they need is “creative confidence”: the self assurance that they can create change around them. To help any reader unlock creative confidence in themselves and their team, the Kelleys tell stories of famous creatives like Paul McCartney, Francis Ford Coppola and Steve Jobs, and ordinary executives who fulfilled their creative promise:

    * GE’s Doug Deitz, who reframed the problem of kids’ fear of MRI scanners by transforming the experience into an adventure story with the patient cast as hero

    * Intuit’s Kaaren Hanson, who sparked innovation across the organization with Catalysts

    * Engineers Ankit Gupta and Akshay Kothari, who used prototyping to build in just ten weeks an app that was sold for $90 million to LinkedIn (PulseNews)

    * David’s own story of cancer and how creative collaboration with Tom helped him cope.

    Scores of other stories like these will inspire you and your team to solve any problem you face in any department or field. You’ll learn to tap your creative capacity from such unexpected sources as juggling, video games, and touching a snake. And to put your ideas into action you’ll find tools and exercises including mindmaps, empathy maps, ideation speed dating and karaoke confidence. With these techniques, you’ll eliminate fear of failure and judgment, get in touch with your customer’s human needs, and turbocharge the creative powers of your organization.

    IDEO is widely regarded as the top design firm and one of the most innovative companies in the world, as ranked by BusinessWeek and Fast Company. In addition to the d.school at Stanford University, David also founded the Hasso Plattner Institute of Design. They have appeared on “60 Minutes” and “Fresh Air” and have written for HBR. David gave a TED Talk titled, How to Build Your Creative Confidence, which can be seen here.

    Shawn Gehle is the design director for Gensler’s multi-disciplinary studio in Los Angeles, providing design and technical expertise to a wide range of architectural and exploratory projects. Curiosity along with his diverse experience in professional practice and teaching are the foundation for his ongoing investigations in emerging materials, technologies and new media. His recent projects include the expansion of Loyola Marymount University’s School of Film and Television, GameDesk’s Playmaker School, and “CAPACITY,” a short film exploring opportunities for maximizing space and resources in downtown Los Angeles.

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  2. Video from a Live Talks Business Forum with Malcolm Gladwell in conversation with columnist and author Virginia Postrel discussing his book, David and Goliath: Underdogs, Misfits and the Art of Battling Giants. Forum took place at Gensler Los Angeles on October 8, 2013. Virginia Postrel's new book is The Power of Glamour: Longing and the Art of Visual Persuasion. More on her new book at vpostrel.com For more information on Live Talks Business Forum visit: livetalksbusiness.com

    Malcolm Gladwell has been a staff writer with The New Yorker since 1996. He is the bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw. In 2005, he was named one of Time‘s 100 Most Influential People. From 1987 to 1996, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper’s New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

    We all know that underdogs can win–that’s what the David versus Goliath legend tells us, and we’ve seen it with our own eyes. Or have we? In David and Goliath, Malcolm Gladwell, with his unparalleled ability to grasp connections others miss, uncovers the hidden rules that shape the balance between the weak and the mighty, the powerful and the dispossessed. Gladwell examines the battlefields of Northern Ireland and Vietnam, takes us into the minds of cancer researchers and civil rights leaders, and digs into the dynamics of successful and unsuccessful classrooms–all in an attempt to demonstrate how fundamentally we misunderstand the true meaning of advantages and disadvantages. When is a traumatic childhood a good thing? When does a disability leave someone better off? Do you really want your child to go to the best school he or she can get into? Why are the childhoods of people at the top of one profession after another marked by deprivation and struggle?

    Drawing upon psychology, history, science, business, and politics, David and Goliath is a beautifully written book about the mighty leverage of the unconventional. Millions of readers have been waiting for the next Malcolm Gladwell book. That wait is over.

    Virginia Postrel is a Los Angeles-based author and columnist, whose work spans a broad range of topics, from social science to fashion. She describes her work as “intellectual arbitrage”–synthesizing, analyzing, and communicating ideas from many different fields in an original and accessible way, usually with focus on culture and commerce.

    Postrel’s most recent book is The Power of Glamour: Longing and the Art of Visual Persuasion. She is the author of The Substance of Style and The Future and Its Enemies and a regular columnist for Bloomberg View. She teaches a special-topics seminar on glamour in the Branding MPS program at the School of Visual Arts. She has been a columnist for The Wall Street Journal, The Atlantic, The New York Times, and Forbes and its companion technology magazine Forbes ASAP. From July 1989 to January 2000, Postrel was the editor of Reason magazine.

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  3. Video from a Live Talks Business Forum with Mark Hatch, CEO, TechShop in conversation with Larry Vincent, Executive Director, UTA Brand Studio. Forum was held September 26, 2013, at Gensler, downtown Los Angeles. For more info on Live Talks Business Forums, visit: livetalksbusiness.com

    The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers

    A leader in the Maker Movement describes the powerful changes that are happening as individuals are increasingly becoming the innovators and creators in our society. MARK HATCH is CEO of TechShop, a membership-based, do-it-yourself (DIY) makerspace. It provides the digital and physical tools to make almost anything. TechShop members have made everything from robots and a lunar lander to a successful iPad case and craft businesses.

    A revolution is under way. But it’s not about tearing down the old guard. It’s about building, it’s about creating, it’s about breathing life into groundbreaking new ideas. It’s called the Maker Movement, and it’s changing the world.

    Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop—the first, largest, and most popular makerspace— Hatch has seen it all. Average people pay a small fee for access to advanced tools—everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000.

    The Maker Movement is where all the next great inventions and innovations are happening. Hatch describes the remarkable technologies and tools now accessible to the individual 'maker/creator' and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune—and even drive positive societal change—with nothing more than their own creativity and some hard work.

    Larry Vincent is executive director of UTA Brand Studio. Over the past two decades, he has developed brand strategies for some of the world’s most beloved brands, including CBS, Coca-Cola, Four Seasons Hotels, MasterCard, Microsoft, the National Football League, Sony Playstation, The Home Depot and vitaminwater.

    He is most recent book, Brand Real, was released in March 2012 and was named one of the best business books of 2012 by Strategy + Business Magazine. It focuses on the strategic behavior that drives the success of the world’s leading brands. His first book, Legendary Brands, was released in 2001 and was translated into seven languages. It focused on the storytelling potential of brand and implications for strategic and creative development.

    Prior to joining UTA, Larry headed up strategy teams at several leading brand and marketing agencies, including Siegel+Gale, Octagon Worldwide and Cabana Group. He began his career in the corporate strategic planning group of The Walt Disney Company, where he led projects that leveraged Disney’s brand equity and integrated marketing power with corporate partners such as AT&T, American Express, Coca-Cola and Kodak.

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  4. Video from a Live Talks Business Forum with Scott McGregor, President & CEO, Broadcom. McGregor was in conversation with Gary Beach, Publisher Emeritus, CIO Magazine and author, The US Technology Skills Gap Forum was held September 19, 2013 at Gensler, downtown Los Angeles, For more info on the Live Talks Business Forum, visit: livetalksbusiness.com

    Scott McGregor serves as President and Chief Executive Officer of Broadcom Corporation. In this role, he is responsible for guiding the vision and direction for the company’s growth strategy. Since joining Broadcom in 2005, the company has expanded from $2.40 billion in revenue and 3,250 employees to $8.01 billion in 2012 revenue and 11,750 employees. In addition, Broadcom’s geographic footprint has grown from 13 countries in 2005 to 24 and its patent portfolio has expanded from 4,800 U.S. and foreign patents and applications to more than 19,350.

    Mr. McGregor joined Broadcom from Philips Semiconductors (now NXP Semiconductors) where he served as President and CEO from 2001 to 2004. He joined Philips in 1998 and rose through a series of leadership positions. Prior to joining Philips, Mr. McGregor served in a range of senior management positions at Santa Cruz Operation Inc. (SCO), a provider of open systems software. He also served in senior positions at Digital Equipment Corporation (now part of HP) and Microsoft, where he was Director of the Interactive Systems Group and architect and development team leader for the original version of Microsoft Windows®. Prior to Microsoft, Mr. McGregor worked at Xerox Corporation’s Palo Alto Research Center (PARC), where he was involved in designing software for the first personal computers employing graphical user interfaces.

    McGregor received a B.A. in Psychology and a M.S. in Computer Science and Computer Engineering from Stanford University. He serves on the board of Ingram Micro, on the Engineering Advisory Council for Stanford University and also is President of the Broadcom Foundation.

    Gary J. Beach, Publisher Emeritus of IDG's CIO Magazine, is the author of the The U.S. Technology Skills Gap: What Every IT Exec Needs to Do to Save America’s Future. Beach is a highly regarded spokesperson throughout the United States and the global technology industry and he has testified on key issues facing the IT industry before the U.S. House and Senate. From the Oval Office of the White House in 1995, Beach launched an IT non-profit organization called Tech Corps that continues to challenge IT professionals to assist the education tech issues of K-12 schools in America. As an expert on the role of the CIO, IT best practices and future IT predictions, he is frequently quoted by CNN, USA Today, The New York Times, The San Francisco Chronicle and Business Week. Beach has been a regular contributor on CNBC’s Squawk Box, Squawk on the Street and Closing Bell for more than 10 years. From 1998 – 2002 he contributed commentaries on key tech issues to NPR’s “All Things Considered” program.

    Prior to joining CIO magazine in 1997, Beach was publisher and president of two IDG publications, Computerworld and Network World. He joined IDG in 1987 after a 10 year career in managerial posts at McGraw-Hill, Inc.

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  5. Video from a Live Talks Business Forum with John Gerzema, Executive Chairman of WPP’s Brand Asset Consulting, in conversation with Lisa Napoli. They discussed Gerzema's most recent book, The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule The Future. Event was held April 25th at Gensler, downtown Los Angeles. For more info on Live Talks Business Forum, visit: livetalksbusiness.com

    John Gerzema is Executive Chairman of WPP’s Brand Asset Consulting He is coauthor of the bestseller Spend Shift (with Michael D’Antonio) and author, The Brand Bubble, which was named a best business book of the year by strategy+business and Amazon.

    “The world would be a better place if men thought more like women.” That’s how the majority responded when 64,000 people in eighteen countries were surveyed about how to fix today’s global problems.

    In The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule The Future bestselling author John Gerzema and Pulitzer Prize winning journalist Michael D’Antonio explore today’s rise of feminine values in businesses, governments, and community organizations.

    With the results of their landmark survey, a team led by Gerzema and D’Antonio traveled to thirteen countries from Iceland to Peru to Bhutan. What the authors uncovered are remarkable examples of women and men redefining success and solutions in every realm with “feminine” values like empathy, communication, patience, collaboration, and shared prosperity. These stories bring the authors’ extensive data to life:

    In Jerusalem, the 89 year-old president of Israel, Shimon Peres, has begun a global campaign to create leaders who are “servants.” In Reykjavik, a new government recovering from financial scandal crowd-sources its new constitution by listening, inclusion and building consensus with citizens.
    In Berlin, a Harvard-trained virologist, frustrated with egos in medicine, starts a social network for Scientists – ResearchGate – which has 2 million members in 200 countries.

    What do all of these visionaries have in common? They represent a world-wide swing in favor of softer, kinder leadership, and their success heralds the end of the winner-takes-all masculine way of getting things done.

    The stage was set for this revolution by financial calamity, political gridlock, intractable wars and worsening social problems, which occurred under the rule of men. In response, commerce and community have become governed by compassion and empathy.

    Lisa Napoli is a journalist and author. She was as reporter and back-up host for public radio show Marketplace. She covered the Internet revolution and the cultural impact of technology as a columnist and staff reporter for the New York Times’ CyberTimes, and as a correspondent for MSNBC. In her 25 year career in media, she has also worked for CNN. She is author of RADIO SHANGRI-LA: What I Learned in Bhutan, the Happiest Kingdom on Earth. Presently, she is the local host of NPR’s All Things Considered on KCRW. Visit her website. lisanapoli.com

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