Video from a Live Talks Business Forum with Mark Hatch, CEO, TechShop in conversation with Larry Vincent, Executive Director, UTA Brand Studio. Forum was held September 26, 2013, at Gensler, downtown Los Angeles. For more info on Live Talks Business Forums, visit: livetalksbusiness.com
The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers
A leader in the Maker Movement describes the powerful changes that are happening as individuals are increasingly becoming the innovators and creators in our society. MARK HATCH is CEO of TechShop, a membership-based, do-it-yourself (DIY) makerspace. It provides the digital and physical tools to make almost anything. TechShop members have made everything from robots and a lunar lander to a successful iPad case and craft businesses.
A revolution is under way. But it’s not about tearing down the old guard. It’s about building, it’s about creating, it’s about breathing life into groundbreaking new ideas. It’s called the Maker Movement, and it’s changing the world.
Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop—the first, largest, and most popular makerspace— Hatch has seen it all. Average people pay a small fee for access to advanced tools—everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000.
The Maker Movement is where all the next great inventions and innovations are happening. Hatch describes the remarkable technologies and tools now accessible to the individual 'maker/creator' and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune—and even drive positive societal change—with nothing more than their own creativity and some hard work.
Larry Vincent is executive director of UTA Brand Studio. Over the past two decades, he has developed brand strategies for some of the world’s most beloved brands, including CBS, Coca-Cola, Four Seasons Hotels, MasterCard, Microsoft, the National Football League, Sony Playstation, The Home Depot and vitaminwater.
He is most recent book, Brand Real, was released in March 2012 and was named one of the best business books of 2012 by Strategy + Business Magazine. It focuses on the strategic behavior that drives the success of the world’s leading brands. His first book, Legendary Brands, was released in 2001 and was translated into seven languages. It focused on the storytelling potential of brand and implications for strategic and creative development.
Prior to joining UTA, Larry headed up strategy teams at several leading brand and marketing agencies, including Siegel+Gale, Octagon Worldwide and Cabana Group. He began his career in the corporate strategic planning group of The Walt Disney Company, where he led projects that leveraged Disney’s brand equity and integrated marketing power with corporate partners such as AT&T, American Express, Coca-Cola and Kodak.
Video from a Live Talks Business Forum with Scott McGregor, President & CEO, Broadcom. McGregor was in conversation with Gary Beach, Publisher Emeritus, CIO Magazine and author, The US Technology Skills Gap Forum was held September 19, 2013 at Gensler, downtown Los Angeles, For more info on the Live Talks Business Forum, visit: livetalksbusiness.com
Scott McGregor serves as President and Chief Executive Officer of Broadcom Corporation. In this role, he is responsible for guiding the vision and direction for the company’s growth strategy. Since joining Broadcom in 2005, the company has expanded from $2.40 billion in revenue and 3,250 employees to $8.01 billion in 2012 revenue and 11,750 employees. In addition, Broadcom’s geographic footprint has grown from 13 countries in 2005 to 24 and its patent portfolio has expanded from 4,800 U.S. and foreign patents and applications to more than 19,350.
Mr. McGregor joined Broadcom from Philips Semiconductors (now NXP Semiconductors) where he served as President and CEO from 2001 to 2004. He joined Philips in 1998 and rose through a series of leadership positions. Prior to joining Philips, Mr. McGregor served in a range of senior management positions at Santa Cruz Operation Inc. (SCO), a provider of open systems software. He also served in senior positions at Digital Equipment Corporation (now part of HP) and Microsoft, where he was Director of the Interactive Systems Group and architect and development team leader for the original version of Microsoft Windows®. Prior to Microsoft, Mr. McGregor worked at Xerox Corporation’s Palo Alto Research Center (PARC), where he was involved in designing software for the first personal computers employing graphical user interfaces.
McGregor received a B.A. in Psychology and a M.S. in Computer Science and Computer Engineering from Stanford University. He serves on the board of Ingram Micro, on the Engineering Advisory Council for Stanford University and also is President of the Broadcom Foundation.
Gary J. Beach, Publisher Emeritus of IDG's CIO Magazine, is the author of the The U.S. Technology Skills Gap: What Every IT Exec Needs to Do to Save America’s Future. Beach is a highly regarded spokesperson throughout the United States and the global technology industry and he has testified on key issues facing the IT industry before the U.S. House and Senate. From the Oval Office of the White House in 1995, Beach launched an IT non-profit organization called Tech Corps that continues to challenge IT professionals to assist the education tech issues of K-12 schools in America. As an expert on the role of the CIO, IT best practices and future IT predictions, he is frequently quoted by CNN, USA Today, The New York Times, The San Francisco Chronicle and Business Week. Beach has been a regular contributor on CNBC’s Squawk Box, Squawk on the Street and Closing Bell for more than 10 years. From 1998 – 2002 he contributed commentaries on key tech issues to NPR’s “All Things Considered” program.
Prior to joining CIO magazine in 1997, Beach was publisher and president of two IDG publications, Computerworld and Network World. He joined IDG in 1987 after a 10 year career in managerial posts at McGraw-Hill, Inc.
Video from a Live Talks Business Forum with John Gerzema, Executive Chairman of WPP’s Brand Asset Consulting, in conversation with Lisa Napoli. They discussed Gerzema's most recent book, The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule The Future. Event was held April 25th at Gensler, downtown Los Angeles. For more info on Live Talks Business Forum, visit: livetalksbusiness.com
John Gerzema is Executive Chairman of WPP’s Brand Asset Consulting He is coauthor of the bestseller Spend Shift (with Michael D’Antonio) and author, The Brand Bubble, which was named a best business book of the year by strategy+business and Amazon.
“The world would be a better place if men thought more like women.” That’s how the majority responded when 64,000 people in eighteen countries were surveyed about how to fix today’s global problems.
In The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule The Future bestselling author John Gerzema and Pulitzer Prize winning journalist Michael D’Antonio explore today’s rise of feminine values in businesses, governments, and community organizations.
With the results of their landmark survey, a team led by Gerzema and D’Antonio traveled to thirteen countries from Iceland to Peru to Bhutan. What the authors uncovered are remarkable examples of women and men redefining success and solutions in every realm with “feminine” values like empathy, communication, patience, collaboration, and shared prosperity. These stories bring the authors’ extensive data to life:
In Jerusalem, the 89 year-old president of Israel, Shimon Peres, has begun a global campaign to create leaders who are “servants.” In Reykjavik, a new government recovering from financial scandal crowd-sources its new constitution by listening, inclusion and building consensus with citizens.
In Berlin, a Harvard-trained virologist, frustrated with egos in medicine, starts a social network for Scientists – ResearchGate – which has 2 million members in 200 countries.
What do all of these visionaries have in common? They represent a world-wide swing in favor of softer, kinder leadership, and their success heralds the end of the winner-takes-all masculine way of getting things done.
The stage was set for this revolution by financial calamity, political gridlock, intractable wars and worsening social problems, which occurred under the rule of men. In response, commerce and community have become governed by compassion and empathy.
Lisa Napoli is a journalist and author. She was as reporter and back-up host for public radio show Marketplace. She covered the Internet revolution and the cultural impact of technology as a columnist and staff reporter for the New York Times’ CyberTimes, and as a correspondent for MSNBC. In her 25 year career in media, she has also worked for CNN. She is author of RADIO SHANGRI-LA: What I Learned in Bhutan, the Happiest Kingdom on Earth. Presently, she is the local host of NPR’s All Things Considered on KCRW. Visit her website. lisanapoli.com
Video from a Live Talks Business Forum with Eric Drexler in conversation with Krisztina 'Z' Holly discussing Drexler's book, Radical Abundance: How a Revolution in Nanotechnology will Change Civilization. Event was held on May 9th at Gensler in downtown Los Angeles. For more on Live Talks Business Forum, visit: livetalksbusiness.com
K. Eric Drexler, the founding father of nanotechnology and author of the influential book Engines of Creation explores the coming revolution in nano-scale engineering, and how it will change the world as we know it. He developed, named, and popularized the concept of nanotechnology — the science of engineering on a molecular level. Currently at the Programme on the Impacts of Future Technology at Oxford University, Drexler is a frequent public speaker on scientific issues, addressing audiences of politicians, business leaders, scientists, and engineers in the Americas, Europe, and Asia.
In Radical Abundance, he shows how rapid scientific progress is about to change our world. Thanks to atomically precise manufacturing, we will soon have the power to produce radically more of what people want, and at a lower cost. The result will shake the very foundations of our economy and environment.
Already, scientists have constructed prototypes for circuit boards built of millions of precisely arranged atoms. The advent of this kind of atomic precision promises to change the way we make things—cleanly, inexpensively, and on a global scale. It allows us to imagine a world where solar arrays cost no more than cardboard and aluminum foil, and laptops cost about the same.
Cutting-edge technology is already advancing deep into the nanoscale world:
Nanotechnologies power the ongoing information revolution: Every computer and cellphone today relies on nanoscale electronic devices, produced by technologies that can pack billions of transistors onto a single silicon chip. Nanotechnologies can improve solar electric power production, as researchers engineer nanoscale structures— for example, nanoscale antennas for light waves—that enable photovoltaic cells to capture and convert solar energy with greater efficiency.
Physicists can now select and move individual atoms using mechanical instruments to build atomically precise structures and devices at the nanoscale.
At the cutting edge of atomically precise fabrication, molecular scientists can now build structures on a scale of millions of atoms, and produce billions of them in a single batch. Recent results include prototype nanoscale circuit boards and nanoscale robotic machines—and complexity is only increasing.
Krisztina “Z” Holly is an engineer, entrepreneur, and innovation expert. Most recently, she served as vice provost for innovation at the University of Southern California and founding executive director for the USC Stevens Center for Innovation, a resource for faculty and students and a key driver in the Los Angeles innovation ecosystem. Krisztina previously served as the founding executive director of the MIT Deshpande Center for Technological Innovation, where she helped spawn nine startup companies from MIT research that raised over $40M in venture capital and has since become a global model for university innovation centers. Named one of the Champions of Free Enterprise by Forbes in 2010, she is a frequent lecturer and contributing columnist and is active in many board and advisory roles in U.S. and abroad, including the advisory council that advances President Obama’s national agenda in innovation and entrepreneurship (NACIE) and the World Economic Forum’s Global Agenda Council on Fostering Entrepreneurship. She has a B.S. and M.S. in mechanical engineering from MIT.
Video from a Live Talks Business Forum in Los Angeles with A.G. Lafley, former Chairman & CEO, Procter & Gamble in conversation with Roger Martin, Dean, Rotman School of Management, discussing their book, Playing to Win. Held at Gensler, downtown Los Angeles on March 21, 2013. For more info on Live Talks Business Forums, visit: livetalksbusiness.com
If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. This is especially true in the volatile and complex environment that has become the norm for all of us.
In thei book Playing to Win, one of the most successful business leaders of the last century and a prominent business school dean say most firms shy away from these difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
A.G. Lafley is the former Chairman of the Board, President and Chief Executive Officer of Procter & Gamble. With Lafley at the helm, sales doubled, profits quadrupled, and the company’s market value increased by over $100 billion dollars, making P&G among the most valuable companies in the world. He has authored numerous Harvard Business Review articles and is co-author, with Ram Charan, of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (2008). Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, The Design of Business, Fixing the Game and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron’s.