To launch the Loeffler Randall Spring 2011 collection, we were thrilled to collaborate with photographer Jamie Isaia for the fourth consecutive season. Here is a look at the SS11 campaign imagery in motion, shot by Jamie Isaia and edited by Andreas Von Scheele.

Here is a look at our SS10 short film, "The Long Fall" by Jamie Isaia. This film puts Jamie's beautiful brand campaign imagery into motion and is a haunting yet humorous extension of her still photographs for Spring.

The film is produced by Loeffler Randall and Art & Commerce and filmed and edited by Andreas Von Scheele. Model Martha Hunt was styled by Benjamin Sturgill with hair and make-up by Cecilia Romero.

A behind the scenes video by Flat for Loeffler Randall. The photo shoot at Alder Manor in Yonkers was produced by Art + Commerce with photographer Jamie Isaia. Music by Cat Power.

Here is another look at the SS10 Behind the Scenes photo shoot with photographer Jamie Isaia (Art + Commerce).

Filmed and edited by Andreas Von Scheele, model Martha Hunt was styled by Benjamin Sturgill with hair and make-up by Cecilia Romero.