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MIMA - 2011 DIGITAL STRATEGY PLANNING

by Ech03

Andrew Eklund, Founder and CEO of Ciceron :: Digital Marketing, will walk you through the do's and don'ts of creating a successful digital strategy plan.

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BUILDING A BRAND AT 35,000 FEET WITH PORTER GALE, VICE PRESIDENT OF MARKETING AT VIRGIN AMERICA

by Ech03

When Virgin America launched, it did so with a mission - to make flying good again. Porter Gale (@porterVA) was charged to lead a lean team with a shoestring marketing budget to build a business based on its brand. From the beginning, it was Virgin Americas belief that airline travel isnt about the destination, but about the experience. Porter will share her insight on the importance of tapping into social and non-traditional media along with building partnerships with companies that can be great brand building allies to the implementation of a successful marketing strategy. This event is geared toward all advertising and marketing professionals who want to learn innovative real world techniques that they can bring back to their organization to share and fly towards success. So fasten your seat belt, make sure your seat-back is forward and your tray-table is in its upright and locked position, have your questions ready, and enjoy the ride. Porter Gale has over 20 years of experience…

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MIMA 3.24.2010 - ETHICS AROUND SOCIAL MEDIA

by Ech03

In this brave new world of social and interactive marketing, the line between whats legal and whats ethical is a bold new shade of gray. This interactive presentation from a social marketer and a digital-savvy lawyer on the philosophy and application of the current state of social media ethics.