MEC Lego Black Ops: Case Study

from mooreinteraction

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Over Christmas and New Year 2010 we undertook targeted forum outreach for Games Developer Activision and its creative agency MEC Global. Over 4 months we reached out to casual gamers across 70 forums, generated over 20,000 thread views and participated in over 600 individual conversations. Read full case study notes here: mooreinteraction.com/blog/lego-black-ops-wins-2011-media-federation-award/

Contact: Guillaume Goudal
Digital Strategy Director, MEC Global
Linkedin: au.linkedin.com/pub/guillaume-goudal/b/938/b9

Over Christmas and New Year 2010 we undertook targeted forum outreach for Games Developer Activision and its creative agency MEC Global. Over 4 months we reached out to casual gamers across 70 forums, generated over 20,000 thread views and participated in over 600 individual conversations. Read full case study notes here: mooreinteraction.com/blog/lego-black-ops-wins-2011-media-federation-award/

Contact: Guillaume Goudal
Digital Strategy Director, MEC Global
Linkedin: au.linkedin.com/pub/guillaume-goudal/b/938/b9

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