WHY "ExtraBold." is more than a book?

“ExtraBold” is the compendium of all the imagery of Serial Cut™, a Spanish design studio established in Madrid in 1999 by Sergio del Puerto, that focuses on art direction for international projects.

The book was published worldwide in September 2012 by Index Book & Page One (Asian edition) and contains 320 pages, printed on different kinds of paper, showcasing more than 150 projects from the early years up to the present time.
ExtraBold® is more than a book: some pages recognize AUGMENTED REALITY technology, which can be used with the freely downloadable "ExtraBold" APP for iPhone and iPad; it connects to the following media content:

18 3D VIRTUAL FIGURES
14 MAKING OF VIDEOS
16 COMMERCIAL VIDEOS
11 ZOOM IMAGES
3 NAVEGABLE WEBSITES

This is the first time that a design book has used this technology to display more than 3D figures (as many magazines and books have already done), for it connects to extra multimedia content.
The studio invited their 9 international artists/designers/studios to make an original piece. They began by choosing an artwork from the Serial Cut™ portfolio and then made a REMIX in their own style; these an open interpretations of the Serial Cut™ world are by:

Alex Trochut (Spain)
Bartholot (Germany)
Grandpeople (Norway)
HelloHikimori (France)
Julien Valleé (Canada)
Romain Lenancker (Sweden / France)
Mr. Oso (Spain)
Plenty (Argentina)
Studio Output (United Kingdom)

The book will cost €35/$45 (+ shipping if you buy online).

EXTRABOLD SITE: serialcut.com/extrabold/

EXTRABOLD on FACEBOOK: facebook.com/pages/ExtraBold/296775227053454

INDEX BOOK: indexbook.com/index.php?ln=en

PAGE ONE: pageonegroup.com/

Number "50" made of perspex slides for the article "The World´s 50 Most Innovative Companies" for the american magazine The Fast Company.

Creative direction
Ted keller - The fast Company

Art direction
Sergio del Puerto, Noelia Lozano, Nono Palacios - Serial Cut™

Video editing
Noelia Lozano - Serial Cut™

Photography
Paloma Rincón - Serial Cut™

Reps Agency
Aaron Barr - Berstein & Andriulli, NYC

Compilation of student work from our Eye,Robot Seminar at SCI-Arc Fall 2012.

Course: Eye,Robot : Introduction to Robotics
“Eye, Robot” focuses on the intersection of computation, robotic fabrication, and cinematography. The course explores robotic motion control as a creative medium for designers, mainly through the use of the custom robotic animation software platform, designed specifically for the SCI-Arc Robot House. The platform has the unique ability for the designer not only to design motion, but also to program, simulate, and speculate all at the same time. This type of animation space suspends the distinction between simulation, speculation, and ‘the real’, making it very hard for one to determine which is which while questioning traditional notions of architectural representation.

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Instructors: Brandon Kruysman, Jonathan Proto

Institution: The Southern California Institute of Architecture (SCI-Arc)

Students: (included in compilation)
Anass Benhachmi, William Hu, Viola Ago, David Eskenazi, Ryan Tyler Martinez, Alex Phi, Rafael Ruiz, Philippe Arias, Scott Starr, Chris Jimenez, Zhexiong Hu, Shitong Zhang, Jack Gaumer, Nicholas Barger, Rangel Karaivanov, Andrew Kragness, Chheng Lim, Matthew Asfaw, Jung Huang, Brian Harms, Haejun Jung, Yuying Chen, Daniela Arriagada, Antonio Follo, Kervin Lau, Maria Setaro, Simon Alvarez, Naomi Scully

BEATS, BITS, ATOMS
Video was taken during ( 10-30.05 2012 ) the solo exhibition of panGenerator group in
Kordegarda Gallery which is an institution of National Center of Culture.

Installations in order of apperance:
.FLOAT - 0:11
CITY, PAINT, MACHINE ( MIASTO, FARBA, MASZYNA ) - 0:43
PEACOCK - 1:08 -> also take a look at another vid: vimeo.com/49869407
PHOJECTOR - 1:42

Project info:

.FLOAT
Aquaristics in relation to art, live organism as a database
Transposition of movement to form, bio-art and DIY culture.
◥ concept, design, development - Krzysztof Goliński

CITY, PAINT, MACHINE ( MIASTO, FARBA, MASZYNA )
Painting that paints itself. A portrait of street dynamics in Krakowskie Przedmieście
An expressionistic-mechanical abstraction.
◥ concept, design, development - Piotr Barszczewski

PEACOCK
Tripod, kinetic audiovisual installation. 2.5D mapping on moving surfaces.
Rattle for the rave generation ;) (different visuals version - vimeo.com/49869407)
◥ concept, design, engineering, development - Jakub Koźniewski
◥ sound design & programming - Krzysztof Cybulski
+ special thaks to Piotr Barszczewski ( engineering support ) & Krzysztof Goliński ( Android tablet dev )

PHOJECTOR
Hybrid of interfaces seemingly incongruent. Old cell phone and even older slide projector,
glitch, feedback and other analogue-digital phenomena
◥ concept, design, engineering, development - Krzysztof Cybulski

Video credits:
◥ footage & video editing - Jakub Koźniewski
◥ music - "This will fall apart" by Century Of Aeroplanes (wmrecordings.com/releases/wm069.htm)

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pangenerator.com/
kordegarda.org/

CL:0C by LICHTFRONT/GROSSE 8

– A kinetic installation in space –
– Rediscovered time –

G8 LABS of LICHTFRONT/GROSSE 8 are exhibiting their first kinetic installation as part of the Passagen 2013 forum at Interior Design Week in Cologne.

The installation CL:0C is a perpetual motion machine. It is in constant motion and mostly under its own power. In its whirring mutation, it is constantly stimulated by random pulses from its control unit. Such electronic stimulation leads to quiet moments within the functioning and progression of CL:0C itself, but also in the eye of the beholder. The resulting stop-motion effect is no illusion of motion but one of cessation. CL:0K’s tentacles only lie still for a few seconds at a time.
CL:0C operates using elements of light, sound and motion, primarily acting as a kinetic element in space. The unfamiliar use of both analogue and digital aspects changes the whole room. Familiar two-dimensionality is transformed by the 28 elements of CL:0K into a full three dimensions of length, breadth and depth.
During the various phases of the transformation, each of the elements changes its position in space and the way it is perceived in an ostensibly labyrinthine choreography. For brief moments there will be a sense of structure and shape, until CL:0C in its continuing mutation once more discards them.
Unexpected pauses interrupt the mutation and project film stills into a space with no screen. While their vivid colours echo on the retina, the viewer then rediscovers time. Analogue digits extend into all dimensions of the space, awakening in the viewer once more the sense of how quickly time passes – CL:0C.