Canal +, the most watched paid channel in Spain, choose Plenty to develop their on-air image after a working on a taught pitch. But this time didn't work alone! We had the fortune to work with the beautiful off-air image created by Erretres, together with the great work of Canal+ creative team and D3 agency. Our goal was to renew the bond and connection between more than 14 channels of the antenna and their audience through multiple on-air and online / digital actions and social networks apps.
With the inner elements of the social network like hashtags, tags, memes and emoticons we developed a close connection between the channel and the audience that has become a trusted community, the Community +.
Next you will see a extensive development of the TV Branding based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiate the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.
A minimal work with few resources but with a hight complexity background that hopefully you'll enjoy as much as we do!
Welcome to Canal+ 2.0! Abuses of your imagination!
Directed by: Plenty
Creative Director: Mariano Farias & Pablo Alfieri
Art Director: Pablo Alfieri
Animation Director: Hernán Estevez
Our friends at Fox asked us to redesign Fox Life global image, the second most important channel of the group.
The goal was to achieve worldwide recognizable image that stressed the mainstream character of the channel and its coviewing audience.
We thought a playful channel, with intense colors and strong audio support both parts of the navigation as IDs.
We hope you enjoy it in your TVs worldwide!
Art Director: Pablo Alfieri & Elda Broglio
Animation Director: Mariano Farias
Illustration: Elda Broglio & Pablo Alfieri
2D Design: Elda Broglio, Andrés Reisinger, Carolina Carballo & Pablo Alfieri
3D Design: Andres Reisinger & Pablo Alfieri
2D Animation: Hernán Estevez, Jules Guerin, Matias Masciotra & Mariano Farias
3D Animation: Hernan Estevez & Jules Guerin
3D Rendering & Lighting: Andres Reisinger & Sebastian Curi
3D Modeling: Andres Reisinger, Juan Martín Miyagi & Pablo Alfieri
Postproduction: Pablo Alfieri
Reel Montage & Edition: Jules Guerin
Music and Sound Design: Jesus Mucci for Disapio Producciones Studio
Production: Inés Palmas
Client: Fox International Channels
Project: Fox Life
Directed by: Fox International Channels
VP Global Branding & Creative: Florencia Picco
Global Branding Director: Mariano Barreiro
Global Art Director: Natalia Español
Designers contributors – non FIC-: Paula Vidal, Luis Paris y Marcelo Hsu