Cambridge Design Partnership (CDP) creates ‘first of a kind’ product innovation to fuel its clients’ success in consumer, healthcare, energy and industrial markets. Passionate, human and open, CDP has a powerful offer and well-aligned culture.
However, as it targeted larger, more global clients, and opened its first US office in Palo Alto, it became clear that the existing ten-year-old brand no longer reflected its ambition or ability.
We partnered with CDP to distil its internal culture, articulate its unique story, and communicate its offer through a visual identity and touchpoints that would cultivate trust from global players and support growth in new markets.
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