In October 2010, the UK government announced £81bn of public spending cuts, but what effect does this really have on our lives? There are a lot of statistics out there, but Naked Eye will be spending time with some real families to observe the true impact of Austere Britain.
This is taste of what's to come, follow us at @nakedeyelondon #austerity for more on this topic, and go to our blog to see further insights.
http://nakedeyeresearch.co.uk/blog/
In October 2010, the UK government announced £81bn of public spending cuts, but what effect does this really have on our lives? There are a lot of statistics out there, but Naked Eye will be spending time with some real families to observe the true impact of Austere Britain.
This is taste of what's to come, follow us at @nakedeyelondon #austerity for more on this topic, and go to our blog to see further insights.
http://nakedeyeresearch.co.uk/blog/
At Naked Eye, our interests in understanding consumer behaviours and attitudes go beyond our client briefs, leading us to explore the most relevant issues of today. There are a number of sites online where mums share experiences and discuss all aspects of family life, but the voice of Dads, is relatively unheard: how are they coping with the pressures? We spent some time with some dads to uncover their experiences.
The notion of the midlife crisis began with followers of Sigmund Freud, who thought that during middle age everyone’s thoughts were driven by the fear of impending death. Often called the 'Grey Market', the over-45s hold roughly 80% of the nation’s wealth, as the younger generations suffer in the declining economy and labour market, the over-45s are an increasingly attractive target for brands. We went to spend time with 3 men to see what was going on at the midlife stage for them.
As specialists in ethnographic research we help clients design products and services, develop resonant communications and bring behavioural programmes to life.
Our clients range across a number of sectors including: FMCG brands, health and pharmaceutical, Government, telecommunications.
By spending time with people, by living with them and documenting their lives on film we see how they view their world and how they really
As specialists in ethnographic research we help clients design products and services, develop resonant communications and bring behavioural programmes to life.
Our clients range across a number of sectors including: FMCG brands, health and pharmaceutical, Government, telecommunications.
By spending time with people, by living with them and documenting their lives on film we see how they view their world and how they really live their lives. In this way we identify opportunities for organisations in business, government, education, and social sectors.
Have a look at some of the films we have created. We hope you will want to stay in touch.
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