This piece offers an exclusive, behind-the-scenes look into GM’s Technical Center in Warren, Michigan. Home to the company’s top-secret Vehicle Engineering Center, its Design Center, its Aerodynamics Lab, and some of the leading automotive industry talents in the world. This stylized documentary focuses on GM’s leadership role in automotive innovation. Featuring all facets of the company’s sophisticated development process, the finished version interweaves…
This piece offers an exclusive, behind-the-scenes look into GM’s Technical Center in Warren, Michigan. Home to the company’s top-secret Vehicle Engineering Center, its Design Center, its Aerodynamics Lab, and some of the leading automotive industry talents in the world. This stylized documentary focuses on GM’s leadership role in automotive innovation. Featuring all facets of the company’s sophisticated development process, the finished version interweaves…
Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour’s flagship ColdGear line, this spot features the grueling “cold abuse simulator” as a testing ground for Lindsey’s skill and the ColdGear technology. To film the action as realistically as possible, we found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on…
Entitled "Instinct Fast," the spot creatively reinforces Under Armour's performance training platform by capitalizing on the company's new multi-year partnership agreement with Reyes and showing him achieving the impossible: stealing two bases on one pitch. In 2008, Reyes broke the Mets' all-time record for stolen bases and achieved his first 200-hit season.
Under Armour
Project: Instinct Fast
Director: Noah Conopask
Advertising Agency: Direct to…
Project: Lincoln - "Catalyst"
Director: Noah Conopask
Advertising Agency: Team Detroit
Advertiser/Client: Lincoln
Agency Producer: Bob Rashid
Chief Creative Director: Toby Barlow
Executive Creative Director: Eric McClellan
Agency Art Director: Adam Hull
Agency Copywriter: Nick Flora
Management Supervisor: Tyler Brush
Production Company: Shilo
Creative Director: Andre Stringer
Lead Design: Noah Conopask
CG Director: Tamir Sapir
3D Lighting TD: …
Project Title: Dick's "Hysteria"
Project Length: :30
Debut Date: 10/17/10
Film Locations: Rockaway River Country Club in Denville, NJ; Wildwood Elementary School in Mountain Lakes, NJ; Dick's Sporting Goods in Rockaway, NJ
Clients:
Dick's Sporting Goods
Executive VP, Chief Marketing Officer: Jeff Hennion
VP Marketing: Lee Corbett
Director, Vendor Marketing: Kathy Isherwood
Director of Creative: Frank Igrec
Broadcast Production Manager: …
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