KONTRA a new name for a revolutionary format
For decades advertising created the mass conciousness of the global consumer society. The messages are simple: be yourself and take what you want – consume, don’t care about anything but your own pleasure. Meanwhile nature sends signs to remind us of the limits of resources and pollution. Developments in society show us that tension between different groups grow and become more violent. Also reactons and actions of individuals show the outcome of the “endless freedom and pleasure” culture.
To set a sign and give voice to different problems, solutions, developments Ethem Özgüven produced spots which he now calls “kontra” (formerly called “social ads”). As TV is one of the most important mass-communication media and ads are the main means to spread today’s ideology KONTRA uses some basic elements from advertising: short and memorable messages, symbols, music and repetition...
However, contrary to the commercials KONTRA advocates solidarity,…
KONTRA a new name for a revolutionary format
For decades advertising created the mass conciousness of the global consumer society. The messages are simple: be yourself and take what you want – consume, don’t care about anything but your own pleasure. Meanwhile nature sends signs to remind us of the limits of resources and pollution. Developments in society show us that tension between different groups grow and become more violent. Also reactons and actions of individuals show the outcome of the “endless freedom and pleasure” culture.
To set a sign and give voice to different problems, solutions, developments Ethem Özgüven produced spots which he now calls “kontra” (formerly called “social ads”). As TV is one of the most important mass-communication media and ads are the main means to spread today’s ideology KONTRA uses some basic elements from advertising: short and memorable messages, symbols, music and repetition...
However, contrary to the commercials KONTRA advocates solidarity,…
KONTRA a new name for a revolutionary format
For decades advertising created the mass conciousness of the global consumer society. The messages are simple: be yourself and take what you want – consume, don’t care about anything but your own pleasure. Meanwhile nature sends signs to remind us of the limits of resources and pollution. Developments in society show us that tension between different groups grow and become more violent. Also reactons and actions of individuals show the outcome of the “endless freedom and pleasure” culture.
To set a sign and give voice to different problems, solutions, developments Ethem Özgüven produced spots which he now calls “kontra” (formerly called “social ads”). As TV is one of the most important mass-communication media and ads are the main means to spread today’s ideology KONTRA uses some basic elements from advertising: short and memorable messages, symbols, music and repetition...
However, contrary to the commercials KONTRA advocates solidarity,…
KONTRA a new name for a revolutionary format
For decades advertising created the mass conciousness of the global consumer society. The messages are simple: be yourself and take what you want – consume, don’t care about anything but your own pleasure. Meanwhile nature sends signs to remind us of the limits of resources and pollution. Developments in society show us that tension between different groups grow and become more violent. Also reactons and actions of individuals show the outcome of the “endless freedom and pleasure” culture.
To set a sign and give voice to different problems, solutions, developments Ethem Özgüven produced spots which he now calls “kontra” (formerly called “social ads”). As TV is one of the most important mass-communication media and ads are the main means to spread today’s ideology KONTRA uses some basic elements from advertising: short and memorable messages, symbols, music and repetition...
However, contrary to the commercials KONTRA advocates solidarity,…
KONTRA a new name for a revolutionary format
For decades advertising created the mass conciousness of the global consumer society. The messages are simple: be yourself and take what you want – consume, don’t care about anything but your own pleasure. Meanwhile nature sends signs to remind us of the limits of resources and pollution. Developments in society show us that tension between different groups grow and become more violent. Also reactons and actions of individuals show the outcome of the “endless freedom and pleasure” culture.
To set a sign and give voice to different problems, solutions, developments Ethem Özgüven produced spots which he now calls “kontra” (formerly called “social ads”). As TV is one of the most important mass-communication media and ads are the main means to spread today’s ideology KONTRA uses some basic elements from advertising: short and memorable messages, symbols, music and repetition...
However, contrary to the commercials KONTRA advocates solidarity,…
KONTRA a new name for a revolutionary format
For decades advertising created the mass conciousness of the global consumer society. The messages are simple: be yourself and take what you want – consume, don’t care about anything but your own pleasure. Meanwhile nature sends signs to remind us of the limits of resources and pollution. Developments in society show us that tension between different groups grow and become more violent. Also reactons and actions of individuals show the outcome of the “endless freedom and pleasure” culture.
To set a sign and give voice to different problems, solutions, developments Ethem Özgüven produced spots which he now calls “kontra” (formerly called “social ads”). As TV is one of the most important mass-communication media and ads are the main means to spread today’s ideology KONTRA uses some basic elements from advertising: short and memorable messages, symbols, music and repetition...
However, contrary to the commercials KONTRA advocates solidarity,…
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