Amstel film asked us to create a leader for their new cinema concept 'We Want Cinema'
WWC is a concept which makes it possible to see classic movies back in the cinema again. This is done by giving the audience the opportunity to choose a film from a large library and promote this along their friends. If you have enough support, it will show in the theatre.
Together with Interactive Design studio GRRR, Menno Fokma, Soulbase, and Studio Takt we developed a leader which can be used as a commercial as well. Capturing the ease of use of this online platform, and giving it a lively fresh cinematic feel.
Amstel film asked us to create a leader for their new cinema concept 'We Want Cinema'
WWC is a concept which makes it possible to see classic movies back in the cinema again. This is done by giving the audience the opportunity to choose a film from a large library and promote this along their friends. If you have enough support, it will show in the theatre.
Together with Interactive Design studio GRRR, Menno Fokma, Soulbase, and Studio Takt we developed a leader which can be used as a commercial as well. Capturing the ease of use of this online platform, and giving it a lively fresh cinematic feel.
Dutch broadcaster BNN asked us to create 3 new Brand Identity spots. This one is the third of three. Our concept was based on their current slogan 'Laat Niet Los' (Don't let go) and the sticker metaphor that they currently use and asked us to keep.
We especially wanted to create a dynamic and energetic spot that really showed the character of BNN. Youthful, rebellious and bold. We show the presenters running and launching themselves towards there goals. Once they hit them, they turn into a sticker and won't let go.
The concept of the spots was a collaborative effort from our Utrecht collective of motion designers: Artibite, Menno Fokma, Heerko Groefsema, Soulbase & WOUW!
CREDITS
Creative Direction: Artibite, Heerko Groefsema & Wouw!
Concept & Design: Artibite, Heerko Groefsema, Menno Fokma, Soulbase, Wouw!
Production: Floor Schiphorst
Production Assistant: Aimée van der Wolde
DOP (Camera 01): Tibor Dingelstad
2nd DOP (Camera 02): Dennie van Dijk
Photographer: Wiebke…
MoreYellow studio asked us (Artibite, Menno Fokma and me) to create a online teaser animation for the Midway Arcade iphone game. These are classic Midway arcade games like Spy Hunter, Rampage, Joust, Root Beer Tapper, Defender, Arch Rivals, Air Hockey, Arcade Basketball, Pool and Roll Ball.
We wanted the teaser not just to be an intro plus an edit of in game footage. We wanted to connect all the games in an arcade world. In the intro we see a Midway coin being inserted in an arcade machine, firing up the game. We follow the coin into the digital world. The coin gets digitized on entry and a totem consisting out of arcade machines starts to grow.
We skip from game to game by traveling to the next arcade machine in the totem. This way we had a ‘real’ transition between different kinds of footage.
Dutch broadcaster BNN asked us to create 3 new Brand Identity spots. This one is the second of three. Our concept was based on their current slogan 'Laat Niet Los' (Don't let go) and the sticker metaphor that they currently use and asked us to keep.
We especially wanted to create a dynamic and energetic spot that really showed the character of BNN. Youthful, rebellious and bold. We show the presenters running and launching themselves towards there goals. Once they hit them, they turn into a sticker and won't let go.
The concept of the spots was a collaborative effort from our Utrecht collective of motion designers: Artibite, Menno Fokma, Heerko Groefsema, Soulbase & WOUW!
CREDITS
Creative Direction: Artibite, Heerko Groefsema & Wouw!
Concept & Design: Artibite, Heerko Groefsema, Menno Fokma, Soulbase, Wouw!
Production: Floor Schiphorst
Production Assistant: Samantha van den Broek
DOP (Camera 01): Tibor Dingelstad
2nd DOP (Camera 02): Menno Fokma
Photographer: Wiebke…
We started with the theme of personality in social media at first. After narrowing it down and let it match with FITC we took it into the direction of the creation process. We wanted the viewer to be sucked into the mind of a creative. Show his roller coaster of emotions in his process. We contacted creative writer Tifene Huchet to write the story. She shaped Sam, a man that dreamed about discovering the universe since he was a little boy and is driven by it till this day.
After creating a moving storyboard and treatment a lot of people became enthusiastic and joined us to fight the deadline (2 1/2 weeks from there on). With guys working from Sweden & Los Angeles, Skype was a real invention! We divided scenes, so everybody could do his own bit. With rendering and compositing done at our studio we could match the final look and created it as a whole. We aimed on creating a film noir look with its typical lighting and be very subtle with adding color.
Studio Takt did an amazing job (again!).…
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