Asia’s First Social Cinema
Singapore is possibly the only country in the world where the government aggressively promotes Engineering as a course of study.
Whilst Engineering is mission-critical to Singapore’s success, students here are plagued with the misconception that Engineering is boring and unrewarding.
To make Engineering relevant to them, we went into the spaces where they live and love – the web and the cinema.
We invited local directors to create the region’s first original short films about Engineering, and screened them in Asia’s first social cinema.
Students can choose seats and book tickets for friends, just like they do when they head out to the movies. The only difference is there’s no one to shush them in the theatre, instead we encourage them to chat as they watch the films.
The campaign results exceeded our client’s target by 1,164%, garnering 161,892 hits in 2 months, reaching 1 in every 3 of our target audience.
Asia’s First Social Cinema
Singapore is possibly the only country in the world where the government aggressively promotes Engineering as a course of study.
Whilst Engineering is mission-critical to Singapore’s success, students here are plagued with the misconception that Engineering is boring and unrewarding.
To make Engineering relevant to them, we went into the spaces where they live and love – the web and the cinema.
We invited local directors to create the region’s first original short films about Engineering, and screened them in Asia’s first social cinema.
Students can choose seats and book tickets for friends, just like they do when they head out to the movies. The only difference is there’s no one to shush them in the theatre, instead we encourage them to chat as they watch the films.
The campaign results exceeded our client’s target by 1,164%, garnering 161,892 hits in 2 months, reaching 1 in every 3 of our target audience.
Till today, Ian Pang still can't believe that he gets paid to play computer games at work. Based on Ian's real-life story, this documentary follows his journey from a Mario-obsessed kid to someone working for LucasArts Singapore.
A short film by local filmmaker, Anthony Chen.
"Building Dreams" is brought to you as part of the CREATE Film Festival which showcases 2 other short films: "Hi I'm an Engineer", and "Flight".
Visit us at http://www.createtomorrow.com.sg/filmfest
Growing up, Jeremy has always been fascinated with airplanes. But when he is shortlisted for the Air Force pilot selection programme, he is taken aback by his own lack of response... isn't this what he always wanted?
A short film by local filmmaker, Boo Junfeng.
"Flight" is brought to you as part of the CREATE Film Festival which showcases 2 other short films: "Hi I'm an Engineer", and "Building Dreams".
Visit us at http://www.createtomorrow.com.sg/filmfest
For the first time in his life, Khai is about to attend a speed dating session. Not knowing what to expect, he is led through a journey of discovery and surprises.
A short film by local filmmaker, Melvyn Lim.
"Hi I'm an Engineer" is brought to you as part of the CREATE Film Festival which showcases 2 other short films: "Building Dreams", and "Flight".
Visit us at http://www.createtomorrow.com.sg/filmfest
An Engineer’s trials and tribulations in speed dating.
A son’s dream to fly in a different direction.
The true story of a man who plays games for a living.
www.createtomorrow.com.sg/filmfest
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