Viral Dragon Dance - Happy Year of the Dragon The People's Car Project Client: Volkswagen, China Agency: Proximity, Beijing / Goodstein & Partners Executive Creative Director: Georg Warga Production Company: weareflink / CONTRA Productions China Director: weareflink Creative Lead: Niko Tziopanos Director of Photography: Roman Jakobi Executive Producer: Hans Dornseif, Andreas Lampe Producer: Muriel Dornseif, Karsten Müller Conceptual Design:…
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Happy Year of the Dragon
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Volkswagen - People's Car Project - Drying Off
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Volkswagen - People's Car Project - Jian Zi
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Volkswagen - People's Car Project - Mascot
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Volkswagen - People's Car Project - Parking
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Volkswagen - People's Car Project - Morphing
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Volkswagen - People's Car Project - Cute Girl
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Volkswagen - People's Car Project - Showcase
VW - People's Car Project - Campaign
ABOUT
Volkswagen literally means 'The People's Car'.
"The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms. weareflink once again worked hand in hand with Georg Warga to develop the key visual and conceptual design that became instrumental to the integrated campaign.
CONTRA
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Shout Box
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Nice project! Just like the one Fiat did on 2009: vimeo.com/21136495
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Damn those Shanghainese women.
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