How do social and commercial networks interact, and what does this mean for mediam advertising, and brands? What is the role of the individual, the group and the organisation in a world where contineous collaboration is possible?
-Rafi Haladjian, co-founder and Chairman of Violet, shows how personlised connections generate new toys and tools.

A revelatory examination of how the spread of new forms of social interaction enabled by technology is changing the way humans form groups and exict within them. Our age's new technologies of social networking are evolving- and causing us to evolve into new groups doing new things in new ways.
- Clay Shirky is a leading Internet thinker, the author of Here Comes Everybody, and a sharp analyst of social media developments.

How do social and commercial networks interact, and what does this mean for media advertising, and brands? What is the role of the individual, the group, and the organisation in a world where continuous collaboration is possible?
-Michael Tchao is the general manager of Nike Techlan/Nike+ at Nike, which connects physical products with virtual online services and athlete communities

Artist Aaron Koblin's phalanx of 10,000 sheep, all drawn by random strangers through Amazon's task-distribution mechanism The Mechanical Turk, raises questions about the emergence of new labor systems in the infomation age- and makes you smile.
- Aaron Koblin is one of the most discussed and thought-provoking contemporary artist, focusing on the creation and visualisation of human systems. His work ranges from the latest Radiohead music video to data visualisation of flight patterns.

The Dutch band Bløf has always been ahead of others in the use of new technologies to promote their music. After taking their last project ‘Umoja’ to the cinema, they now have focused on online-content for their new album ‘Oktober’. The process of recording the album was made it into a new web-experience.
-Bas Kennis pianist, Bløf.