This is our second spot in the updated series of testimonials for VHI in 2011. 'Maura' journeys through a garden with her daughter, stopping at a hospital (in a giant watering can of course) to help her get better.
All the animation plays out in cutouts with simple mechanics on a large rotating disc with the VHI heart at it's centre.
The campaign also includes several 20 second spots and a print campaign using high res assets from the TV animation.
Credits:
Agency:…
This is our second spot in the updated series of testimonials for VHI in 2011. 'Maura' journeys through a garden with her daughter, stopping at a hospital (in a giant watering can of course) to help her get better.
All the animation plays out in cutouts with simple mechanics on a large rotating disc with the VHI heart at it's centre.
The campaign also includes several 20 second spots and a print campaign using high res assets from the TV animation.
Credits:
Agency:…
Fourth in a series for Irish healthcare provider VHI telling the stories of customers in line drawn animation over a white wall.
Ed recieves an injury on the field and is nursed back to health and play by VHI covered healthcare.
This spot won a rare gold for animation at the Kinsale Advertising Festival 2010, along with a bronze at the ICAD awards 2011.
Agency: QMP
Creatives: Carol Lambert, Mark Tuttle
Agency Producer: Niamh Skelly
Production Company:…
This launch commercial for a radical new electricity and gas offering under the new ESB Electric Ireland brand is an interesting take on the presenter to camera format. While the foreground is occupied by a straightforward piece to camera, the background is a constantly shifting domestic environment, evolving from the 1920s on. A photogrammetry approach was used to recreate objects in 3D from photographic data of assembled, meticulously sourced sets.
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We wanted to update the 'tough elements' paint commercial genre that is familiar to most of us with this 30 second spot for Dulux featuring the new version of the Phantom high speed camera. After shooting on location (using four different houses no less) we shot the weather elements of wind (leaves) and rain, along with a soccer ball and the iconic Dulux Sheepdog at up to 2000 frames a second (that means that a single second could play for about one…
4 weeks, 2 squirrels, 400,000 hairs, 2 hours a frame, 750 frames. Not often that we get to bring the fur on an Irish TV spot. Starting with a digital scan of a squirrel, we added a sophisticated quadruped rig and custom muscle deformations followed by a generous application of digital Regaine which generated the basic fur. Only after carefully colouring and trimming the hair did we have anything that resembled a final squirrel. Natural history geek…
Our new spot for 2fm plays with the old movie technique of rear projection, showing the star broadcasters messing around in front of projected backgrounds in costume, before 'coming together' around a recording desk in a giant radio studio. A horse riding simulator was used to show Hector on his trusty steed (which went briefly, but disturbingly out of control), while a real hot air balloon basket was suspended from soundstage trusses to transport…
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