prAna

prAna

40 videos / 248 subscribers

prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has helped guide our actions and lift our aspirations since day one.

We started out 17 years ago making clothing that worked well for climbing and yoga. It turned out that the clothing worked well for lots of other passions too, so we added new products with "purpose" in mind and scoured the world for design inspiration.

What's changed since then?

Not much - and a lot. We've grown a bunch, but most of our original employees are still here. We participate with like-minded folks who want to promote conservation and create positive change, which reflects the same intention as the old days, just taken up a few notches. Organic cotton, fair trade and wind power initiatives are on the short list of what we support.

We are inspired by athletes like climber Chris Sharma - who's been with us from the beginning - and yoginis like Shiva Rea.

Looking back, we think that the name prAna fits us pretty well. Looking ahead (because we love change), we're excited to see what the future holds.

That's our story & we welcome your feedback...

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