Brands are like humans. Utilizing concepts of personality psychology, narrative structure and cognitive frames, we can better understand and thus better communicate brands.
Part of graduation thesis for the degree of Master of Science in Communications Design, Pratt 2013. (c) Bumhan Yu.
Now in Print
from Zahra Zolfaghari
The catcher in the rye
from Yina Lee
Film Title for "Cinema Paradiso"
from Li Liu
Seven Dirty Words
from Julie Cohen
Kenectic Type : Up
from Grace Lin
from gabriel alves
Make Friends: anthropomorphic approach to branding
from Bumhan Yu
Graffiti Club Promotional Video
from Karla Saldana
Videos from Pratt's Graduate Communication Design Program
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