Now that the holidays are over, the Kmart Fab 15 program is officially a wrap. To celebrate, the Real Art Multimedia Team has released a behind-the-scenes look at the process behind their biggest video project of 2011.
Now that the holidays are over, the Kmart Fab 15 program is officially a wrap. To celebrate, the Real Art Multimedia Team has released a behind-the-scenes look at the process behind their biggest video project of 2011.
What’s the best way to promote a new website that helps students choose the right college? A college road trip in the smartest RV ever—MARV. Not only does MARV know how to party like a college student with his confetti cannon and fog machine, but he also studies like one too. Interviewing students from every campus he visits, MARV collects data about the things high school students need to know to make their college decisions.
7-Eleven wanted to make sure their Facebook fans celebrated National Coffee Day in style, so they decided to promote their CofFREE Day with, well, a big splash.
They invited their nearly 1 million Facebook fans to vote on the most annoying drips and then gave them an opportunity to dunk those drips live from Union Station.
Take a look at how this collaboration with FreshWorks and 7-Eleven all unfolded.
What would it take to get the whole world to stop for a minute and play a game? It would have to be something huge. Something awesome. Something anyone, anywhere could play.... We built the biggest claw game ever and invited the world to play it online.
The game was designed and constructed in our workshop and installed in our front windows. The 2,000 pound steel structure stands 12 feet tall, 17 feet wide, and 8 feet deep. Two remote-controlled wheelchair motors allow players to control the claw with the click of their arrow keys from thousands of miles away.
We filled the game, "The Santa Claw", with all of Santa's leftover gifts – awesome finds like leather chaps, the complete Dokken collection on vinyl, Old English cologne, and Zebra-striped Snuggies. Players can log into the Flash website at www.thesantaclaw.com, choose their own avatar, and chat with each other while waiting for their turn. When players won, we shipped prizes straight to their doors.
To announce the game, we sent…
Just think about it… What if you were trapped under something heavy and the mouse was out of your reach? Scary, right? That's exactly why we have these keyboard shortcuts so you can still use Vimeo until the help arrives.
