I, as an American, consume anywhere from 70-100 gallons of water each day; whereas the developing world consumes a little under 3 gallons of water each day. I take this for granted. Seldom do I even consider those who are dying from dehydration or even diarrhea [caused by the infectious diseases inside the 3 gallons of water each day they get to drink].

This spot was a last-minute project. It was shot and edited in about 10 hours. We've been shooting all week on another production and were able to get away for an hour to shoot this. It was shot on the RED ONE and was edited in 4K [via the amazing ProRes(HQ) codec] with Final Cut Pro. Motion tracking and graphics were done in After Effects CS3.

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Please visit our website and blog. We also have a 1:00 cut out there with music thats great.

This is a spec commercial that we did for fun. We shot it on the RED One camera in 4k resolution (over 2x that of HD). We worked with a great team on this one and we have high hopes. Some shots were overcranked (slo mo) to 120fps. This slows everything down by 5x. So clear that you can watch the fuzz falling off the tennis ball when the racquet strikes it.

This is a demo of gaining 2.5 stops range in the highlights (allowing for a little more than +5 stops over exposure) with a Red camera and trying to make the colorimetry resemble 5219/7219.

Am i somewhat close?

Notice how I I am getting a T2 reading from my wifes face and getting a T11-16 split on the roof but it still holds the highlight.

Thats over a 5 stop difference. The compromise of this method of rating a camera is you get noisier shadows- fine by me most of the time!

You can go to my blog: LightPlusMotion.com to see the more about this method and see a comparison.

shot from a music video recently shot, editing right now, no color correction, build 16, zeiss superspeed lenses, 120fps

wheeeeeeeee

This was part of an Apple presentation that I did out at the Apple store in Phoenix towards the end of August. It was on the workflow of using the Red camera. So there's some new stuff in there along with some oldies but goodies.