Last month, Apple opened its Worldwide Developers Conference with an inspiring video outlining its core brand values.
Here are mine.
"A film is - or should be - more like music than like fiction." - Stanley Kubrick
"It [poetry] may make us from time to time a little more aware of the deeper, unnamed feelings which form the substratum of our being, to which we rarely penetrate; for our lives are mostly a constant evasion of ourselves." - T.S. Eliot