Design-Infused Storytelling

Created by the late Osvaldo Cavandoli more than 40 years ago, the character “La Linea” is adored by fans of animation and film the world over. So you could imagine how excited we were to produce such a fun campaign with an iconic character and an equally iconic brand like Ford. In simple terms… cars + cartoons + live action = All sorts of awesome!

Project Title: Ford C-MAX Launch Campaign
Commercials: "Whee," "Be Great," "Go," "C-MAX"
Project Lengths: 4 x :30
Debut Date: "Whee" and "Be Great" 10/4/12 - others TBD
Film Location: San Diego, CA
Main Tools: Arri Alexa Camera System, Pursuit System, Apple Finalcut Pro, Adobe Creative Suite and After Effects, Autodesk Flame.

Client: Ford
Ford Communications Manager: Scott Kelly
EVs, SYNC/MFT/MLT & Brochures Communications Manager: Laura Michaels

Ad Agency: Team Detroit
EVP, Chief Creative Officer, Global Team Ford: Toby Barlow
EVP, Chief Creative Officer, Ford of N.A.: Curtis Melville
Creative Director: Bradley Hensen
Senior Copywriter: Dan O'Connor
Art Director: Sanja Dardagan
Senior Producer: Maureen Marnon
SVP, Group Account Director: Rick Ross
VP, Account Director: Tim Galvin
Management Supervisor: Leigh Gulbransen
Account Executive: Lauren Lefkofsky
VP, Advertising Compliance Director: Charlotte Curiston
Business Manager: Harriet Maness

Production Company: Shilo
Director: Jose Gomez
Director of Photography: Jordan Valenti
Executive Producer: Arthur Portnoy
Head of Production NY: Robert Berman
Head of Production CA: Hilary Wright
Line Producer: Chris Palladino
Production Supervisor: Randy Emfinger
Editor: Adam Spreng
Assistant Editor: Thomas Bergamini
Development Producers: Sheina Dao, Hayley Underwood
Producer: Cary Flaum
Production Coordinator: Erica Pietricola
Art Director: Colin McGreal
2D Previsualization TD: Brian O'Connell
2D Previsualization Lead Animator: Joey Ahlbum
2D Previsualization: Christina Riley, Joe Andriola, Chris McMurray, David Concepcion, Doug Compton
Designers: Ann Kruetzkamp, Tom Green, Brad Tucker, Angela Zhu, Paul Yeh, and Karen To, Asavari Kumar
Animation and Composite: Andre Vandenberg, Adam Stockholm
3D Artist: Scott Hubbard
Flame Artist: Nic Seresin

"La Linea" 2D Animation: Quipos srl Milano
Telecine Company: Nice Shoes
Colorist: Chris Ryan

Music Company: Nylon

Final Mix Company: Sound Lounge NY
Audio Mixer: Rob Sayers
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Design-Infused Storytelling

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Driven by our passion to tell richer stories, we combine live-action, design, and animation to deliver breakthrough experiences for screens large and small.

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