Design-Infused Storytelling

This spot for Comcast is a celebration of the premium services that it has to offer. The "factory" highlights the unique architecture, luminous whites, and beautiful reflective textures, while churning through the multiple shows that Comcast has in its comprehensive library.

Product: Comcast "Factory"
Length: 4 x :30
Debut Date: 4/11/11

Advertising Agency: Digitas
Agency Producer: Heather Greaux
Agency Creative Director: Mark Catalina
Agency Art Director: Lydia Cintron
Agency Art Director: Allyson Paisley
Agency Copywriter: Sean Ellman
Marketing Manager: Laura Yetter
Senior Associate, Marketing: Marina Seitz
VP, Director, Marketing: Jaime Meglaughlin

Production Company: Shilo           
Creative Director: Tamir Sapir
Designers: Simon Benjamin, Helen Kim, Djeison Canuto
Concept Artist: Alp Altiner
3D Animation: Richard Cayton, Warren Heimall
Previs Animation: Michael Sime, Jaime Castaneda, Johnny Falcone
3D Modeling: Eric Xu, Jeffrey Lee, The Silence, Ramone Martin
3D Lighting: Roger Hom, Eric Xu, Warren Heimall, James Chan, Herc Fernandes
Mattepainting: Tuomas Korpi
Compositing: John Loughlin, Thessia Machado, Helen Kim, Djeison Canuto
Editor: Hedia Maron
Storyboard Artist: Fred Fassberger
Producer: Mariya Shikher
Assistant Producer: Jazeel Gayle
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler

Music Company: Echolab
Composer/Sound Design: Gavin Little

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Design-Infused Storytelling

Shilo PRO

Driven by our passion to tell richer stories, we combine live-action, design, and animation to deliver breakthrough experiences for screens large and small.

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