Smart Motion

Brand: Krow
Clients: Pirata, Peak15

Director: Chris Lloyd
Producer: Jon Reidy

Pirata, working in partnership with Peak15, approached us to create a promotional animation for the launch of a new recruitment platform called ‘Krow’; to help explain the benefits of the tool and express some of the core beliefs of the brand.

One of the key objectives of the piece was to explain the sophistication of the platform in a easy to understand way, while also engaging users on an emotional level.

We were responsible for all storyboarding, music, design and animation.

Read more about Krow at beworkhappy.com

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You can find more of our work at weareformation.com.

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