Stemming out of our first collaboration with Cartoon Network, we directed this spot featuring the young and talented Elijah performing his original rap. Really, Elijah made this super easy - once everybody saw him at auditions, we knew we had our star. Directing isn’t just about giving people orders; it’s as much about finding the right people and letting them do their thing.
Even though we were making this piece for a primarily younger audience, we shot, directed, and produced this spot with a sophisticated tone. Kids are smart. They know what’s hip. We worked closely with Cartoon Network to animate some of their characters (like Scooby-Doo and Shaggy) in our own original way. By bringing them to life within Elijah’s world, they served as an extension of his imagination and a device to interact with. We also paid special attention to the typography and animation to bring a fresh new level of style into the piece.
Elijah’s rap was accompanied by original beats from our partner-in-crime, Darrin Weiner.
Check out behind the scenes and other fun stuff on wemakeitgood.com: wemakeitgood.com/article/live/Elijah
Client: Cartoon Network
Production Company: Shilo
Creative Director: Andre Stringer
Associate Creative Director: Evan Dennis
Lead Design: Evan Dennis, Mitch Paone
Design: David Hill, Seth Ricart
Cel Animation: Stieg Retlin
Animation/ Compositing: David Hill, Jose Fuentes, Gerald Soto, Rick Maltwitz, Yussef Cole
Audio: Darrin Wiener
Editor: Nathan Caswell
Producer: Dexter Randazzo
Line Producer: Scott Lane
Executive Producer: Tracy Chandler
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