Smart Motion

DIRECTOR Rob Shaw
AGENCY Phillipp and Kentje GmbH // Hamburg, Germany
CLIENT Tetra Pak

In this hybrid animation spot, we at BENT combined stop-motion sets and camera moves with CG character design and animation.

Featuring a neurotic rabbit named Bob (Named after Bob Newhart, our inspiration for his character) who is an expert on renewable resources, the spot aims to compare the relative sustainability of paper vs. plastic.

# vimeo.com/6256084 Uploaded 3,414 Plays / / 3 Comments Watch in Couch Mode

Follow

Smart Motion

Dumbwaiter Design

Featuring some of the smartest and most creative motion graphics pieces on Vimeo. Tune in we are live!

Browse This Channel

Shout Box

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels. Channels