Smart Motion

AGENCY Phillipp and Kentje GmbH // Hamburg, Germany
CLIENT Tetra Pak

In this hybrid animation spot, we at BENT combined stop-motion sets and camera moves with CG character design and animation.

Featuring a neurotic rabbit named Bob (Named after Bob Newhart, our inspiration for his character) who is an expert on renewable resources, the spot aims to compare the relative sustainability of paper vs. plastic.

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