I cut this commercial spot for a house called '1st Ave Machine', under EP Hae-Sook Song and Director Arvind Palep. As with many graphics-based spots, my role was primarily to make versions and manage the clients, who were a trio of great guys who made this spot a breeze.
It was decidedly more difficult for the many animators and 3D guys who slaved for weeks to get every color just so, every light and texture pass to feel just as it ended up looking. They were dogged in their diligence, and in the end, 1st Ave Machine ended up with a great spot for Samsung's new line of HDTVs.
Check out 1st Ave Machine's work at 1stavemachine.com
Featuring some of the smartest and most creative motion graphics pieces on Vimeo. Tune in we are live!