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Day 1 - 14:15 - smics2011 Opening Keynote: “Engage or die!” by Brian Solis

by Ch. Arend / RichMediaFactory

This RichMediaCast was recorded during MicroStrategy's smics2011 conference held on 14/15th July 2011 in Monte Carlo, Fairmont hotel. Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning…

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Day 1 - 16:45 - From CRM to Social CRM by Don Peppers

by Ch. Arend / RichMediaFactory

Don Pepper is a foundating partner of Peppers & Rogers Group, named by Business 2.0 "foremost business gurus of our times."

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Day 2 - 14:15 - How to implement a social media strategy by Prof. Gentsch

by Ch. Arend / RichMediaFactory

Prof. Dr. Peter Gentsch is Chief Analyst & Scientist at Business Intelligence Group (Berlin), Professor at the Albert Berner Chair of CRM of the University of Aalen (Germany). Previously, he has been many years Consultant and Coach working with well-known companies in the industry and service sectors.

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Day 2 - 15:15 - Social Intelligence for Retailers (and closing address by K.-H. Land & D. Peppers)

by Ch. Arend / RichMediaFactory

Presentation on Day 2 during the SMiCS conference in Monte Carlo (Fairmont Hotel) + closing address by Karl-Heinz Land & Don Peppers