As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released book, Social Media Leadership: How to Get off the Bench and into the Game, author Michael F. Lewis, chairman and CEO of social media services company Social Strategy1, offers managers a guide to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.
Social Strategy1 sat down with Knowledge@Wharton and Wharton marketing professor and one of the world's top researchers, Eric Bradlow to discuss the opportunities and potential pitfalls of implementing a social media strategy.
This video can be viewed in its entirety on knowledge@wharton knowledge.wharton.upenn.edu/article.cfm?articleid=2857
Mastering intelligence from the Total Media Ecosystem, Social Strategy1 helps companies capitalize on the opportunities that are available on the increasingly open and social web.