The DMCI

  1. FUTURE PROOF - SHORT FILM

    FUTURE PROOF is a short film developed for the 2011 A/NZ PromaxBDA Conference. Essentially a labour of love for DMCI creative director Nathan Drabsch, this performance piece continues to be admired throughout the world.

    The response to this emotive piece, still amazes us. Since launch FUTURE PROOF has been selected for various film and digital media festivals and showcases throughout the world.

    The only boundary to the project was the theme of FUTURE PROOF. The development of the film started with an approach that aimed to focus not on futuristic notions but consideration of that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.

    The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.

    Directed by Nathan Drabsch, the performances were shot over one day using two RED Epic cameras, capturing the action at high speed. All design, editing and post production was done in-house by The DMCI team. We worked closely with composers and audio designers Mark Brandis & Jeff Black from ism studios, to create a unique score that perfectly compliments the performances.

    As a whole, the focus is on the dancers as they create and interact with abstract forms in a vast unknown world. Their own movements determine the creation and final destruction of these elements. Their own paths of communication and creative expression have come full circle, and all that remains is the individual.

    ACCOLADES
    TAAFI Awards - Stash Magazine Presents: VFX Highlights of 2011-2012
    Pause Fest - Best in Show
    Circuitto OFF 2012
    Prix Ars Electronica 2012
    Pixellerie Fine 2 – Paris, France
    Stash 87
    Screening At London Olympics ICCI 360 Visual Arena – Arts Festival In Dorset
    IDN Feature: Issue 19 Sexual Graphics
    International Melzo File festival 2012
    Liberarti Film Festival
    Inclusion in Nasjonalgalleriet / Norwegian Arts

    CREDITS

    Director: Nathan Drabsch
    Design, Edit, 3D & Compositing: The DMCI - Brecon Littleford, Bernard Tan, Nathan Drabsch
    Produced by The DMCI

    AUDIO
    Composition & Sound Design: Mark Brandis and Jeff Black @ ism studios
    Contact: info@ismstudios.com.au

    CREW
    Director: Nathan Drabsch
    DOP: Simon Chapman
    Camera Operators: Aaron Haberfield & Glen Cogan (Enigma)
    Producer: Amy Nguyen
    Talent Co-Ordinator/Production: Briony Luschwitz (Motion Picture Company)
    Gaffa/Lighting: Steve Scholfield
    Best Boy: Andrew Ward
    Hair Stylist: Elizabeth Vo
    Make Up Artist: Angela Vien-Debetaz
    Cameras supplied by Lemac and Enigma

    DANCERS
    Sarah Seville
    Natasha Marconi
    William Sanchez
    Christopher Van Doren
    Amy Campbell
    Charles Bartley
    Thi Nguyen

    Contact:
    hello@thedmci.com.au
    +61 2 9439 4111

    thedmci.com.au

    # vimeo.com/31066005 Uploaded 540K Plays / / 250 Comments Watch in Couch Mode
  2. This is a selection of our work from the past year.

    For a broader taste of our work head to our website: thedmci.com.au

    or contact us for an extended reel: hello@thedmci.com.au

    # vimeo.com/49876621 Uploaded 5,234 Plays / / 14 Comments Watch in Couch Mode
  3. The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.

    FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.

    Each ID interprets a series of films, merging them together through iconic design and audio.

    AWARDS

    2012 CREATE Desktop Design Award Winner - MOTION

    2012 PromaxBDA ANZ GOLD Awards
    - Most Outstanding Promo of the Year
    - Best Television Image Campaign
    - Best Television Image Promo
    - Best On-Air Branding Design
    - Best CG Animation
    - Best Design Without Footage
    - Best Promo Not Using Program Footage

    2012 PromaxBDA ANZ SILVER
    - Best On-Air Ident Design (Out of House)
    - Most Outstanding Design in Promotion

    2012 PromaxBDA World GOLD – Best Television Branding/Image
    2012 PromaxBDA World SILVER- Best Design
    2012 PromaxBDA World BRONZE – Best Television Branding/Image Campaign

    2012 Astra Industry Awards - Most Outstanding Channel Image Spot

    Inclusion in STASH 89, Featured on Motionographer, Computer Arts Magazine

    CLIENT: FOX CLASSICS

    Channel Creative Director: Uriah Blair

    Designed, Directed and Animated by The DMC Initiative

    Audio Design & Composition: Mark Brandis @ ism studios

    # vimeo.com/33951933 Uploaded 49.1K Plays / / 44 Comments Watch in Couch Mode
  4. *AUDIO disabled due to CBS campaign rights finishing.

    The DMCI worked with major US broadcaster CBS on a series of new season promo IDs dubbed the 'CBS Eyecon Image Campaign'.

    CBS turned to DMCI after seeing our spots for FOX CLASSICS and were inspired to develop something similar for the launch of their summer season programming. A bold, new direction for the CBS brand, the spots which feature iconic animated illustrations of programmes such as Big Bang Theory, NCIS, CSI and 2 And A Half Men, were deemed risky for the American market. But based upon the campaigns rapturous reception within CBS and the subsequent on-air campaign launch, the fears would seem extremely misplaced.
    The campaign, presented first internally at season launch events at the MOMA and Carnegie Hall (NYC), received an overwhelmingly positive response. CBS Director of On-Air promotion, Sarah LaBrache mentioned, "The Eyecon Piece was a HUGE success… there has been a buzz within the company and in addition to (NCIS actress) Pauly Perette's tweet, the piece has also gotten nice write-ups in various press."

    We created a 60 second, two 30 second and ten 10 second animations showcasing the best of the new season CBS lineup. The spots were created using a combination of 2D and 3D animation.

    CLIENT
    CBS America

    On Air Promo Team:
    Garen Van de Beek – EVP, CBS Advertising and Promotion
    Lori Shefa – SVP, CBS Advertising and Promotion
    Sarah LaBrache – Director, CBS Advertising and Promotion

    CBS Promo Animation Team:
    Jon Lee – Senior Creative Director, CBS Promo Animation
    Matt Hernandez – Creative Director, CBS Promo Animation

    Design & Illustration:
    Ty Mattson – President & Creative Director, Mattson Creative

    Theme Song Variations (Music):
    Jerry Brunskill – President & Composer, Wow & Flutter Media Group

    Sound Design:
    Dave Barnaby, LVD Digital

    # vimeo.com/43515799 Uploaded 5,885 Plays / / 8 Comments Watch in Couch Mode
  5. The DMCI was awarded the project to create a series of internationally broadcast IDs and Bugs for Nickelodeon. Based on the seasons – Christmas, Valentines Day, Easter, Spring and Summer – the Ids are fun little snippets based around the Nickelodeon Logo.

    The first 5 Ids launched earlier in 2012, with Spring and Summer only just released.

    CLIENT – Nickelodeon International
    VP/Creative Director Nickelodeon International: Richard Barry
    Director Nickelodeon International Creative: Mia Eriksson
    Producer Nickelodeon International: Simone Smith
    Netwrok Creative Director and Head of Production Nickelodeon Australia: Kristie Phelan
    Head of On Air Nickelodeon Australia: Mick Elliott

    Concept, Direction, Design & Animation by The DMCI
    3D Lead and Animation (Beach Wave, Presents, Santa Sack, Easter) - Tim Clapham @ Luxx
    Realflow (Beach Wave) - Tim Clapham @ Luxx

    Audio Design and Composition: ism studios

    # vimeo.com/40898467 Uploaded 9,760 Plays / / 22 Comments Watch in Couch Mode

The DMCI

The DMCI Plus

This channel is dedicated to showcasing the work of The DMC Initiative. For more about us, head to: thedmci.com.au

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