#SXLB

Dr. Shaquille O'Neal, advisor to 15 minute real time video sharing startup Tout, explains how social media has secured his authenticity and enabled him to more easily talk smack and promote brands, but not at the same time.

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Editor: Jason Uson
Assistant Editor: Brandon Brown
Shooter/Director of Photography: Andrew Goodwin
Music: Cool Serbia
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Director of Publishing & Content: Drew Wehrle
Director of External Communications: Tina Stanton
Corporate Communications Manager: Lynsey Roumell
Digital Communications Specialist: Julia Curry

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Leo Burnett Worldwide PRO

Leo Burnett heads to Austin for South By Southwest Interactive 2012 to tell the story of the conference through the lens of an advertising agency. We're catching up with speakers, panelists and, of course, our own delegates to report on the trends and technologies that shaping the future.

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