The Diamonds Channel in HD

Prepare your coffee or grab a smoke as Rhino takes you by the hand and teaches you step by step our exclusive ways of picking a cushion cut diamond.

This clip looks best when watched full screen and not stretched.

This will be the best 31 minutes spent learning about how to pick a cushion cut diamond, locally or on the net.

This video covers the following chatpers.

1. What is a Cushion Cut Diamond?
2. Cushion Cuts and Lab Reports
3. Determining the Facet Structure
4. Tools for Examining Light Performance
5. Light Performance in Modern Facet Structures
6. Light Performance in Vintage Facet Structures

This program can be ordered on DVD or BluRay.

Recently we published a video showing what was last cut (3rd prototype) and while that *is* a beautiful diamond the darkness under the table was bothering me (and those who also expressed their opinion too! :) Decreasing the darkness is possible and we have here an OEC with the proportions that does it. This shoot is short sweet and to the point.

An excellent comparison showing the size difference as well as the optical differences between 2 comparably sized diamonds but with completely different personalities. The Signature Cushion is a 1.07ct G VS2 and Signature round is a 1.06ct H SI1. Is the cushion that much smaller? How about the optics between the 2? Which do you want on *your* hand? :)

There are websites on the net and stores that list their princess cut diamonds as "Ideal" or "Signature" WITHOUT AN OPTICAL OR PHYSICAL INSPECTION. Oftentimes consumers are confused thinking that our handselected GOG Signature Princess Cuts are no different. :-S Oy ... In this video we took it upon ourselves to call in a competitor's "Signature Princess" cut to show you the visible differences. The comparison diamond has a 69% depth with a 67% table and top polish & symmetry grades.

I'll be breaking this down into shorter clips covering each of our guarantees/policies. In this clip we cover the following.
1. The Importance of Strong Policies for an Internet Company.
2. The GOG PriceMatch Policy
3. The GOG Refund Policy
4. The GOG Trade-Up Policy
5. The GOG Buy Back Policy
6. Special Discounts / Forum Discounts
7. Final Thoughts