Strategic Think&GoNFC and SES partnership.
The benefit is a direct NFC-ready in-store infrastructure.
The same NFC infrastructure is now used for triple uses and ROI: for Consumers (NFC-Shopping), for Brands or/and Retailers B-to-B apps (Price and Shelf Audit & Control).
QR code has a lot of interests, but also a lot of weaknesses.
Compare to QR code, NFC brings multiple benefits, including the 2 main ones: 5x easier, 10x faster
NFC-Shopping at Leclerc Nice St Isidore.
Episode 1 : Test with 30 consumers.
97% satisfaction: easy!, reduce shopping time, better promos, better product info, control shopping budget, ...
NFC-Shopping at Leclerc Nice St Isidore.
Loyal Consumers who used their phones (NFC native Phones or NFC Powered phones) get more Special Offers.
Personalized information & Special Offers, Allergy Alerts, Tap-To-Basket, Mobile Payment, ...
NFC native Phones & non-NFC phones, including iPhone.
Examples and Use Cases of NFC mass deployment (running across over 200 phones), in Card Emulation mode (Global Platform), Read & Write mode, or Peer-to-peer mode.
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