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Early in the process of developing a product or service, it is important to understand from your customer's perspective the things they need to achieve their objectives - to understand their "pain". That way you can make sure the product or service you develop will provide a benefit at a price the customer is willing to pay. It is always best to find this out before you have invested a lot of time and money in delivering a product no one will buy.

# vimeo.com/6421177 Uploaded 91 Plays / / 0 Comments

  1. 4

    Throttle Up! - Customer Value

    by Shawn Carson

    Uploaded

    Early in the process of developing a product or service, it is important to understand from your customer's perspective the things they need to achieve their objectives - to understand their "pain". That way you can make sure the product or service you develop will provide a benefit at a price the customer is willing to pay. It is always best to find this out before you have invested a lot of time and money in delivering a product no one will buy.

    # vimeo.com/6421177 91 Plays / / 0 Comments
  2. 4

    ThrottleUp! - Market Research

    by Shawn Carson

    Uploaded

    This session covers key concepts to keep in mind when preparing to conduct market research for your product or service.

    # vimeo.com/8177008 68 Plays / / 0 Comments
  3. 4

    ThrottleUp! - Business Models

    by Shawn Carson

    Uploaded

    Building a busines model that could attract funding

    # vimeo.com/8202436 36 Plays / / 0 Comments
  4. 4

    ThrottleUp! - The Company Playbook

    by Shawn Carson

    Uploaded

    Creating a company playbook for the entrepreneurial startup.

    # vimeo.com/8478801 14 Plays / / 0 Comments
  5. 4

    The Mind of the Investor

    by Shawn Carson

    Uploaded

    Thoughts and insites into how Venture Capitalists think about investment opportunities.

    # vimeo.com/8597969 26 Plays / / 0 Comments
  6. 4

    ThrottleUp! - Making the Funding Pitch

    by Shawn Carson

    Uploaded

    It's tough for the entrepreneurial startup to raise funding. If you get the opportuntiy to meet with a venture capitalist, you only have a few minutes to make an impression. This video covers key concepts on preparing content, formating and presenting your funding pitch. www.outofthegarage.com

    # vimeo.com/6208385 310 Plays / / 0 Comments

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